Diary Task Unit 4 Task 1 Essay

In order to complete the diary task, it is important that you use the format given. Within this diary task, you need to draw from your experiences within your nursery placement. You need to ensure that your supervisor signs your diary sheet before submission (on the back page 360). Your work will not be accepted without it and your work will count as a late submission. You also need to submit your grading criteria sheet (Page 363). There is no word limit. You need to write thoroughly (but sensibly). You should not be writing as much as an assignment. You need to use the headings that have been given to you below. Task 1: Choose TWO 2 ways from the list in which you have been involved in keeping children safe: †¢ Identifying possible hazards in the setting †¢ Sterilising feeding equipment †¢ Encouraging children to use resources in a safe and controlled way †¢ Comforting a child who is ill and reporting necessary information to the appropriate person †¢ Dealing with a minor accident or injury †¢ Following a procedure to avoid transmitting infection †¢ Maintaining security during arrival and departure times in the setting P4.1 Describe your involvement in EACH situation You need to identify the two points that you have chosen. You then need to describe your involvement in each situation (We suggest you answer them in two separate paragraphs) Remember to link to your practice and give examples of how you have been evolved. P4.2 Show evidence of your knowledge of procedures in EACH situation You need to link clearly to your practice We recommend that you link to polices and procedures in the setting to demonstrate evidence of your knowledge. You can have appendices if you wish but only put in relevant information that you are going to refer to. P4.3 Evaluate briefly your role in EACH situation You need to consider how valuable your role was Did something go wrong? Why? What could have been done differently? What was the impact on the children and other staff? Are you given opportunity to develop your role in these areas? If so how and if not then what actions are you going to put into place e.g. meeting with your supervisor. Remember to reference to back up your ideas and provide a bibliography REMINDER: Please spend time on your diary tasks as you need to ensure you achieve a minimum of 80 Marks overall to receive a grade E. Please refer to the CACHE Candidate Handbook for further guidance (P.395).

Employers’ Decision-Making based on Heuristics Essay

Employers in the United States, especially for those in the East coast or in the southern states, usually have a common way of judging their applicants based on some valuable attributes.   In this case, the applicant is a Hispanic Woman which seems to be enough to affect the employer’s decision.    Why?   Objectively speaking, it is because of her race, her possible place of origin and its â€Å"social implications†.   Such racial bias in employer decision-making can be deconstructed into a number of heuristic aspects discussed in class.   As a disclaimer, this paper strives to be objective and non-racist.   It contains only fair or probable assumptions on the possible thought patterns of employers, which are not absolute and may be proven false. Representativeness A Hispanic (Latina), even with a Master’s Degree, will not escape a social stigma perpetrated by a widespread social awareness indirectly attributed to President Bush’s policy against illegal immigrants.   The context here is based on tough U.S. actions against border crossings from Mexico to America.   American Border Guards are used to apprehending Latinos in flight, which is very much portrayed in the movie Babel (2006). Due to the significant number of illegal cross border cases by Hispanics, our Latina applicant will be viewed as such, based on some of her physical attributes (skin color, hair, and accent).   An employer who is minimally trained in psychology will surely make the mistake of considering a Latina applicant as one of those people who illegally crossed the Mexican border into the U.S. sometime in the past.   Moreover, what will influence the employer’s decision not to accept her is the U.S. Government’s penalty against those who harbor illegal aliens due to a number of government-declared risks: terrorism, smuggling, human trafficking etc. Availability The employer’s bias against the Latina can be analyzed in terms of the availability of past memories regarding the hiring of Hispanic Americans.   This employer may have experienced the assumed disadvantages of hiring Hispanics in the past.   He/she may have hired someone like her in the past year, but was not very satisfied with her performance due to a number of assumed complications like, say, she goes home to Mexico everyday thereby crossing the border.   This context is very much related to employers situated in New Mexico where a large bulk of the labor force actually reside in Mexico, and cross the border every day to show up for work. The employer may wish to avoid such â€Å"border-crossing† complications in the payroll so as not to arouse suspicion to the immigration authorities about keeping an alien in the company’s workforce.   The Human Resources Department may have collected a lot of business intelligence in the past years about a significant number of other employers hiring Hispanic Americans and the disadvantages they caused to their companies (an assumption only). If the disadvantages of a Hispanic workforce become frequent, it will naturally affect the availability of not so good memories about hiring them.   Assuming that Hispanic Women have this mean behaviour, the employer finds it hard to avoid regressing to this statistical mean behavior.   S/he may be thinking about the odds that this Latina woman will be so different from the rest.   Of course, these ideas may be far fetched, but their existence in the minds of biased employers is not impossible. Attribution and Anchoring/Adjustment The abovementioned idea assumptions on availability lead to the framework of the attribution heuristic.   The employer, through availability and representativeness, may have created his/her built-in logic on hiring: Hispanic Americans may cause immigration problems, therefore company trouble.   This self-made logic can spread to the whole Human Resources Department, especially in this case that the other manager may call the shots.    Human Resources may tend to raise its standards or benchmarks for them, thus becoming racist in its employment policy.   The whole concept of benchmarking and adjusting it for specific behaviors is the meat of anchoring and adjustment.   Assuming that employers have built the bias based on the above heuristics, they possibly could have preferences over other races (whites, Chinese, etc.) such that they lower the benchmark for the other applicants except Hispanics.   This idea is supported by the fact that our Hispanic applicant has a Master’s Degree in Marketing and is still deemed â€Å"unfit†, even with a higher educational attainment. Conclusions It is no wonder that most reputable companies fill their Human Resources Department with people who have an objective awareness of human behavior across various origins and cultures.   Recruitment committees are ideally made up of psychology graduates or behavioral science majors so they can objectively asses the fitness of applicants while limiting the determining factors of racial, socio-political, economic bias.   Also, the employers’ decisions should be affected by a sense of long term integrity of the company by building the best mix of workforce from different races and origins, without biases and the mistake of overgeneralization. Reference: [no author]. (1997). Heuristic. Retrieved January 28, 2008, from http://www.sfb504.uni-mannheim.de/glossary/heurist.htm. Baron, J. (2000). The Effects of Overgeneralization on Public Policy. Retrieved January 28, 2008, from http://www.sas.upenn.edu/~baron/overgen.pdf. Chapman, G. B. (2000). Incorporating the Irrelevant: Anchors in Judgments of Belief and Value. Retrieved January 28, 2008, from http://heuristics.behaviouralfinance.net/anchoring/ChJo00.pdf. Hilgard, E. R. (2001). Introduction to Psychology. New York : Harcourt Brace Jovanovich.   

A Financial Analysis of Coca Cola

The Coca-Cola Company is the world largest beverage company. Along with Coca-Cola, recognized as the world’s most valuable brand, the company markets four of the world’s top 5 non-alcoholic sparkling brands, including Diet Coke, Fanta, and Sprite. Consumers in more than 200 countries are enjoying the company’s beverages at a rate exceeding 1. 4 billion servings each day. The Coca-Cola Company engages in the manufacture, distribution, and marketing of nonalcoholic beverage concentrates and syrups worldwide. The company offers nonalcoholic beverages, principally carbonated soft drinks, as well as noncarbonated beverages. Its beverage products comprise bottled and canned soft drinks and beverages products. The companys products also include beverage concentrates, such as flavoring ingredients and sweeteners; syrups, the beverage ingredients produced by combining concentrates, sweeteners, and added water; and fountain syrups that use equipment for mixing the syrups with carbonated or noncarbonated water for immediate consumption, and are sold to fountain retailers, such as restaurants. The Coca-Cola Company owns or licenses more than 400 brands, which consists of noncarbonated beverages, including waters and flavored waters, juice and juice drinks, energy and sports drinks, teas, and coffees. It also has ownership interests in numerous bottling and canning operations. Finished beverage products bearing the CompanyGCOs trademarks are sold in more than 200 countries. As of December 31, 2006, the Company operated through eight segments: Africa; East, South Asia and Pacific Rim; European Union; Latin America; North America; North Asia, Eurasia and Middle East; Bottling Investments, and Corporate. In June 2007, the Company completed the acquisition of Energy Brands, Inc. , known as glaceau. The company markets its nonalcoholic beverages under various brand names, including Coca-Cola, Diet Coke, Fanta, and Sprite. It sells its finished beverage products primarily to distributors. The company sells its beverage concentrates and syrups to bottling and canning operators, distributors, fountain wholesalers, and fountain retailers. History In May 1886 Coca-Cola was invented by John Pemberton, a pharmacist from Atlanta, Georgia. John Pemberton concocted the Coca Cola formula in a three legged brass kettle in his backyard. The name was a suggestion given by his bookkeeper Frank Robinson who also scripted the famous logo . The soft drink was first sold to the public at the soda fountain in Jacob’s Pharmacy in Atlanta. Until 1905, the soft drink, marketed as a tonic, contained extracts of cocaine as well as cocoa nut. In 1887, Asa Candler, his partrner bought the formula from Mr. Pemberton for $2,300. By thelate 1890s, Coca Cola was one of the America’s best selling drinks, largely due to Candler’s aggressive marketing of the product. Under Candler’s ownership the company increased its sales by over 4000% between 1890 and 1900. Mission,Vision Values Mission The Coca-Cola Company in everything they do is inspired by their enduring mission: †¢To Refresh the World in body, mind, and spirit. †¢To Inspire Moments of Optimism through our brands and our actions. †¢To Create Value and Make a Difference everywhere we engage. Vision To achieve sustainable growth, they have established a vision with clear goals. †¢Profit: Maximizing return to shareowners while being mindful of our overall responsibilities. People: Being a great place to work where people are inspired to be the best they can be. Taken together, these statements will give an accounting picture of the firm’s operations and financial position. Detailed data will be provided to show what has actually happened to assets, earnings, and dividends over the past few years and somehow include some verbal statements to explain somehow why things turned out the way they did. Furthermore, we will also be presenting the following measures or indices to provide clear insights of the management and how well they have performed in maximizing shareholder wealth. 1. Net Operating Working Capital (NOWC) 2. Total Net Operating Capital (TNOC) 3. Net Operating Profit After Taxes (NOPAT) 4. Free Cash Flow (FCF) 5. Net Investment in Operating Capital (NIOC) 6. Return on Invested Capital (ROIC) 7. Economic Value Added (EVA) 8. Market Value Added (MVA) Balance Sheets Table 1 shows The Coca-Cola Company’s most recent five-year balance sheets, which represent â€Å"snapshots† of its financial position on the last day of each year. The Balance Sheet presents a picture of the business net worth at a particular point in time. It summarizes all the financial data about the company business, breaking that data into 3 categories; assets, liabilities, and equity. The relationship between them is expressed in this equation: Assets = Liabilities + Equity. Assets are what a company uses to operate its business, while its liabilities and equity are two sources that support these assets. Owner’s equity, referred to as shareholders’ equity in a publicly traded company, is the amount of money initially invested into the company plus any retained earnings, and it represents a source of funding for the business. Table 1. The Coca Cola Company 5 Year Balance Sheet Analysis of Total Assets As shown above, the total assets of the company is consistently depict an increasing trend, which shows that it is financially stable and has been profitable. The increase in cash and cash equivalent in 2004 compared to 2003 was due primarily to net cash provided by operating activities of $5,968 million. A significant portion of this cash was generated in locations outside the US. The decrease in cash and cash equivalent in 2006 compared to 2005 was due to increase in property, plant and equipment amounting to almost 1. million brought about by acquisitions and purchases which consequently increases the net fixed assets and other non current assets. Along with the assets, the total liabilities and stockholder’s equity also increased throughout the past 5 years. Based on the company’s annual report, the increase in loans and notes payable of $1,948 million in 2004 was due to the issuance of commercial p aper to meet short-term cash needs in the US, including the quarterly dividend payments and repurchases of common stock. The decrease in loans and notes payable in 2006 compared to 2005 was primarily due to the net repayment of commercial paper and short term debts. Income Statement The Coca Cola Company’s income statement for the past 5-year as shown on Table 2, reflects the company’s performance during these period unlike the balance sheet that provides snapshot of a firm at point in time. The Income Statement is also known as Profit and Loss Statement (PL). The Income Statement shows your Revenues, Expenses, and Profit for a particular period. Its a snapshot of the company that shows whether or not your business is profitable at that point in time. Below is a simple illustration of the PL: Revenue Expenses = Profit/Loss. This is very useful for internal use as well as to external users for it shows whether the company made or lost money during the period being reported. Through this income statement, investors and creditors would be able to forecast future performance, assess the risk of achieving future cash flows. As shown on Figure 1 and Table 2, the Coca Cola Company had experienced a consistently profits for the past five years. Thus, it projects that they operate profitably and demonstrates its ability to use borrowed and invested funds in a successful manner. This positive result that was manifested in the Coca Cola Company’s PL is synonymous to company’s ability to operate profitably which benefits its employees particularly the management, shareholders, as it’s also equally important to creditors particularly current lenders and investors The increase in cash and cash equivalent in 2004 compared to 2003 was due primarily to net cash provided by operating activities of $5,968 million. A significant portion of this cash was generated in locations outside the US. The decrease in cash and cash equivalent in 2006 compared to 2005 was due to increase in property, plant and equipment amounting to almost 1. 9 million brought about by acquisitions and purchases which consequently increases the net fixed assets and other non current assets. Figure 1 The following table indicates, on a percentage basis, the estimated impact of key factors resulting in significant increases (decreases) in net operating revenues: Percent Change Year Ended December 31 2006 vs 20052005 vs 20042004 vs 20032003 vs 2002 Increase in gallon sales4%3%2%3% Structural cahnges-20-3-1 Price and product/geographic mix2101 Impact of currency fluctuations versus the US dollar 0255 Total Percentage increase 4%6%4%8% Net Cash Flow The net cash flow differs from accounting profit because some of the revenues and expenses reflected in accounting profits may not have been received or paid out in cash during the year. Depreciation is typically the largest noncash item, so net cash flow is Table 2 – Income Statement ften expressed as net income plus depreciation. Investors are at least as interested in a firm’s projected net cash flow as in reported earnings because it is cash, not paper profit, that is paid out as dividends and plowed back into business to produce growth. Figure 2 – Net Cash Flow The above calculations are in accordance to the income statements and balance sheets. As exhibited, the net cash flow is continuo usly increasing which strongly suggests that the Coca-Cola Company’s ability to generate cash from operations is one of the fundamental financial strength Free Cash Flow (FCF) This is the cash flow that is actually available for distribution to investors after the company has made all the investments in fixed assets and working capital necessary to sustain ongoing operations. Figure 3 – Free Cash Flow (FCF) As shown in Fig. 3 that in 2004 the FCF of the company plummeted but this was primarily the impact of the major acquisition of plants and bottling companies in Germany, South Africa including the big purchase of San Miguel Corporation, the biggest bottling company in the Philippines. And in year 2005, the company was able to bounced back in their FCF, a significant increase from -$236. 0 millions to almost 6 billion. Net Operating Working Capital (NOWC) This is a traditional measure of company’s liquidity and potential for growth. Net operating working capital is defined as non-interest bearing current assets minus non-interest charging liabilities. This also known as â€Å"investor-supplied capital†, which is equal to cash, account s receivables, and inventories less accounts payable and accruals. This particular measure is not being used when assessing management’s performance as it is not including natural or human capital in its calculation. Total Net Operating Capital (TNOC) It is defined as the sum of net operating working capital and operating long-term assets (liabilities). Other way of calculating this is by adding up the funds provided by investors, such as notes payables, long-term bonds, preferred stock, and common stock. Year 2004 always shows a major changes among the five years operation of the company. The company increased its operating capital to $25,248 from $21,593, or by almost $4 billion, during 2004. Furthermore, most of this increase went into working capital, which rose from $2,647 to $6,015 million, or by almost $4 billion. This is again caused by the aforementioned major acquisition. CONCLUSION Performing this research on Coca-Cola was very hard work. It took a lot of time and dedication to put all of this information together. Coca-Cola can be seen as a group of individuals working together to become stronger and the best. If one individual appears to be weak, the others must pull together to help compensate for the weakness being presented. Working as a team on this project is similar to how we view Coca-Cola. We were a group of individuals working together to become stronger and the best. We fed off of each others energy to achieve a good project in the end. By doing this research, I found out that Coca-Cola makes Odwalla, which I believe is well-known in Africa and was recently introduced in the United States. I learned that Coca-Cola has used commercial paper throughout various years. For those who do not know what commercial paper is, keep reading. Commercial paper is a type of unsecured promissory note issued by large, strong firms and sold primarily to other business firms, to insurance companies, to pension funds, to money market mutual funds, and to banks (Brigham, page 803). This came as a surprise to me at first, but then I realized that even successful firms need help along the way. Coca-Cola appears to be doing well with its current operations. Since Coca-Cola has done well in the past, I believe that they will continue to do well in the future. The non-alcoholic beverage industry seems to be growing with each passing societal change-from people wanting to have soda, but with fewer calories, from people wanting water with a kick, from people wanting energy, and for moms who want their kids to drink things that are good for them. Coca-Cola will be able to keep up with these changes as long as they keep inspiring and letting their employees to be the best they can be. With success comes hard times trying to stay the best and Coca-Cola is living proof of that. Coca-Cola has been around for more than 200 years and counting. With business of this longevity, they must be doing something right. After all, a building is only as strong as its foundation. Coca-Cola was built on a foundation of being the best at what they do and they have not fallen as of yet, so keep up the good work.

Disneyland Hongkong Case Study Example | Topics and Well Written Essays - 5000 words

Disneyland Hongkong - Case Study Example Nonetheless, with the quick expansion of the amount of theme parks, competition of theme parks is increasing as well. Keeping in view the growing amount of parks and the expansion of their activities, the continued existence of theme park has turn out to be a serious issue. Within Europe, the theme park industry goes on deteriorating because of a greying population, visitors that require better class and visitors that are more considerate as well as perceptive concerning how the accessible resources of spare time and disposable income are utilized. The 2008 financial disaster forced theme parks within Western Europe to arrive at its saturation point and the parks have to make provision for visitors who are becoming more and more knowledgeable as well as challenging. In the intensive situation, the majority of theme parks are making an allowance for extraordinary strategic alterations to recover clientele. China is a nation, which has created a centre of attraction for a huge amount o f foreign investment as well as global business from a large number of countries all around the globe. From being an underprivileged nation during the 1970s, China has industrialized into being on its way to develop into one of the financial super-powers of the world. In accordance with Surhone (2011), on the whole, China’s real GDP has increased with more or less 10 percent per annum form 1978; this is an aggregate raise of roughly 700 percent. The expansion of foreign trade has an annual average of more or less 16 percent during the same time, which make a total of over 2000 percent. Having completed its sixth full year of operations since its grand opening in 2005, Hong Kong Disneyland (HKDL) stays focused on being the leading holiday and leisure destination within Hong Kong. As one of the most admired paid places in Hong Kong, Disneyland is a vital factor in maintaining Hong Kong’s place as among the world’s leading cities for vacation visitors as well as bu siness visitors. HKDL is among the top 15 most liked theme parks around the world, the sixth within Asia and the â€Å"first in the Greater China region based on annual attendance, according to a public report† (Surhone, 2011). HKDL will carry on marketing its top-notch attractions, amusement and interactive experiences together with accommodation, dining and retail functions to develop its business. With the â€Å"Toy Story Land launch in November 2011 and the opening of the other two themed areas through 2013† (Surhone, 2011), HKDL will carry on to revive and increase its offerings with the aim of drawing fresh visitors and produce even better recurring visitation, identifying an growing marketplace as well as aggressive situation. Current Situation Hong Kong Disneyland functions by a joint-venture business of the Hong Kong Government and The Walt Disney Company. â€Å"The park cost $5.7 billion, of which the Government injected $3.25 billion and Disney Company inje cts $2.45 billion† (Choi, 2010). Hong Kong Disneyland is supposed to carry profits to Hong Kong in the future. It is anticipated that HKDL will create a centre of attention for millions of tourists every year, generate thousands of employment opportunities, improve the quality of life, and develop Hong Kong's global image. The HKDL was intended to give Hong Kong a net fiscal gain of more or less 150 billion USD during the coming 40 years. However, unfortunately, troubles have appeared earlier than gains. It was

Research Paper - AJP Taylor Essay Example | Topics and Well Written Essays - 4000 words

Research Paper - AJP Taylor - Essay Example It will also try to analyze briefly his career as a lecturer, historian, and columnist. c. Works of Taylor- This paragraph looks into the major historical contributions of Taylor Which starts from The Italian Problems in European Diplomacy 1847-49 and goes through some controversial works like The Troublemakers and The Origins of Second World War. I do not try to mention all the works of Taylor because it will consume so many pages, only some of the works will be mentioned. d. Taylor’s TV Career – This paragraph will try to analyze Taylor as famous figure in television and radio. The analysis starts from his beginning on the BBC show, The News. His career as a TV person will be analyzed because it added much to his fame, and on many occasions it made him a controversial figure. This paragraph will analyze what was Taylor’s approach to history. This is very important in the sense that this approach has distinguished Taylor from other historians. It will look into his believes, or rather prejudices about history and history makers. His way of popularizing history, looking at history from strange angles and his observation of great personalities also is included. b. Origins of Second World War- This paragraph will discuss his most controversial work, The Origins of Second World War. What was Taylor’s controversial argument in the book and how he tried to ‘white wash’ Hitler. d. Taylor as a controversial figure – This paragraph tries to look into the controversies (both private and public) that he created throughout his life. It starts with his three marriages. It discusses various contradictions that he made during his public life. His unholy and sycophantic relation with Lord Beaverbrook and his selfishness of befriending politicians will also be analyzed. His changing attitudes towards communism will be brought towards the end of the paragraph. This chapter is the real flesh of the research paper.

Critical thinking Assignment Example | Topics and Well Written Essays - 250 words

Critical thinking - Assignment Example to use simple dictions that can be understood even by the common reader who is not so much specialized and familiar with medical issues and, most importantly, his desire and strong determination to obliquely make would-be-doctors of the great perils that surround the career for which they have plumped. Unlike other journals that look badly organized in so far as the form is concerned, Tien’s journal seems well organized and well developed given the effective and efficient writing techniques he deployed in his addressing of the issue. There is an introduction, a body and even a conclusion, all of which make his journal purposeful and worth-reading. What is more is that the presentation he attended paved the way for him to better approach the field of medicine he is engaged in and helped him a lot discover some striking and dangerous facts of which other would-be-doctors were heedless. Last but not least, I think that Tien’s journal seems coherent in that it abides by the linguistic rules. Besides, his critique is by no means very constructive. Initially, He started from something general and was capable of narrowing down the topic to reach the aim after which he was hankering. Thus, after the presentation, he did develop many good ideas that utterly changed his view of the work and these ideas shall unmistakably lead him to be so successful in his

Truth and Illusion Essay Example | Topics and Well Written Essays - 750 words

Truth and Illusion - Essay Example As the paper outlines Willy Loman, the protagonist of the play, a man in his sixties, has spent his life pursuing the dream of making a good life for himself through his hard work, but now in the sunset of his life realizes, that the dream was nothing but an illusion which he had been breathlessly pursuing. However, life dealt a cruel blow when he was just like that, dismissed him from the job and soon realizes that dreams have no place in the reality of daily life. From this study it is clear that Willy’s chosen profession that of the salesman, was itself associated with trickery and illusion. The job called on a person to be a glib tongued, smooth talker and Willy carried this role even into his own home, where he instilled the same poor values in his sons Biff and Happy. Biff, the elder son, lived a life of uselessness, drifting from one job to another, and even going to prison a couple of times. His life was a sham and even his parents were unaware of the truth. Happy, the younger son, on the other hand had made money his ultimate goal and even at his father’s grave promised to pursue the goal of making money. The play has a constantly shifting scenario—moving from past to present, illusion to reality, falsehood to truth, and finally a rude awakening from a dreamy state to one of harsh reality. This oscillation between the past and present fills the play with a lot of ambiguity. The reader’s emotions also swing ba ck and forth from a touch of sympathy for the Loman family to a complete indifference towards their pathetic condition, which is a result of their materialistic ambitions.

Churchill, Hitler, and the unncessary war Essay

Churchill, Hitler, and the unncessary war - Essay Example The Treaty of Versailles, and the punitive damages enforced against Germany, should stnad for nothing. Patrick Buchanan's book does its best to dismiss this complacency and show how British policymakers committed a number of blunders which led to the possibility of war becoming much more likely. One of the chief culprits of those blunders was Winston Churchill, largely lionized today. Throughout this insightful and instructive book, Buchanan takes on conventional wisdom and scores point after point. Buchanan is best known as a conservative commentator in the United States. He has also run for president previously. He represents a Washingtonian wing of the Republican party, one which holds to the first president's most famous line: â€Å"Avoid foreign entanglements.† Buchanan is an ardent critic of American wars overseas and believes many of the conflicts which the U.S. has been involved in in the 20th century have been largely avoidable and unnecessarily costly. As such, he is known as an isolationist, and this book confirms that fact. Buchanan draws on a wide reading of historical documents to make his point in this book. In his view, World War I was unnecessary, and partly caused by the British government's haughty behaviour towards to the Kaiser (Buchanan, 10). Likewise, the Second World War was unnecessary. ... Buchanan takes an unconventional view on both the Kaiser and Hitler, but especially on Churchill who is often seen today as a secular saint. Much of the Churchill worship focuses on his oratory during the attacks on the United Kingdom. There can be little doubt that these were stirring performances and that the man was an articulate and excellent speaker. For example, one of his most famous radio addresses went as follows: We shall go on to the end, we shall fight in France, we shall fight on the seas and oceans, we shall fight with growing confidence and growing strength in the air, we shall defend our Island, whatever the cost may be, we shall fight on the beaches, we shall fight on the landing grounds, we shall fight in the fields and in the streets, we shall fight in the hills; we shall never surrender, and even if, which I do not for a moment believe, this Island or a large part of it were subjugated and starving, then our Empire beyond the seas, armed and guarded by the British Fleet, would carry on the struggle, until, in God's good time, the New World, with all its power and might, steps forth to the rescue and the liberation of the old (Churchill) This is stirring stuff. It inspired millions of Britons not to give up and to continue fighting in the Battle of Britain. It is clear that the man who had ordered the senseless slaughter at Gallipoli in the First World War, was a fine speaker. But strategically he was a poor thinker. He had wanted war for a long time and thought of himself as a warrior (Buchanan, 281). As Buchanan makes clear, he lead Britain into a disastrous war with Germany. By the end of the Second World War, Britain was so bankrupt it had to give up much of

Recruitment, selection and deployment of human resources Case Study - 2

Recruitment, selection and deployment of human resources - Case Study Example Care should be taken to make these appraisal systems time bound, reliable, factual and consistent across all outlets. 2. Certainly, it is appropriate to modify the current rating systems in some of the stores. As these stores have a geographic element ingrained in their structure to cater to geographic customer needs, customer satisfaction needs to find a pivotal place and scope in these rating systems. Besides, while taking into consideration some practical concerns like practicality and economic viability, the rating systems in these stores need to be made more frequent rather than being annual or semi-annual. The rating system also needs to be made consistent across most of the stores to assure their accuracy and reliability. 3. One primary performance measurement and determination criteria I would suggest to the management would be Job Result, focusing on the measurable results of the jobs performed by varied employees like sales volume, quality and quantity of work done, etc. I would also suggest rating employees in consonance with their job behavior, like the amount of consideration and patience shown with customers. These particular stores strongly need to have a strong customer satisfaction

Marketing Literature review Example | Topics and Well Written Essays - 1000 words - 1

Marketing - Literature review Example literature review will look at the effects of the product placement on the consumer behavior and how likely are the product placement to change consumers mode of buying a certain commodity. It is crucial for people to know how to use product placement positively (Johnson, 2009). Product placement is the use of diverse types of media to make people conscious of different products and services when they are entertained through watching. Its development dates back upto 1896, when it was used by Lumiere brothers in their short film â€Å"washing day in Switzerland† and they advertised soap. It was introduced by Henri Lavancy who was the film director and publicist for the soap company but, it became popular in the 1930’s when the sound movie was introduced. For example, in 1934 in the movie, â€Å"It happened One Night,† the star Clarke Gable featured bare chest and sale of men’s shirts reduced; therefore, use of the movie is a strong tool of product placement (Johnson, 2009). It gained popularity with the years, but in 1980’s, it became more successful when the movie â€Å"Extra Terrestrial† by Steven Spielberg advertised Reese Pieces and increased its sales by 65%. The 80’s was the turning point of product placement where there was a working partnership between the movies and the commercial sector. According to Mary-Lou, product placement is necessary because moviemakers need money for their movie production; therefore, they will turn to the commercial sector to provide the money and them to provide the services of product placement (Johnson, 2009). Product placement in Sweden developed in the 1990’s when the real first commercial commenced, this was due to strict government regulations on media operations. It has been embraced in the recent past, for example, where TV shows get sponsorship from the commercial sector in SVT. In Kanal 5, the home improvement show â€Å"Room Service† was sponsored Marlamastana which is the trading association of painters. To

The Relationship of Social Class and Educational Attainment in the US Essay Example for Free

The Relationship of Social Class and Educational Attainment in the US Essay Introduction Social class typically refers to an individual’s position in an established hierarchy in a particular society. Classifications of people have been established in all societies since the dawn of civilization. The hierarchy may be based on wealth, ability, education, occupation, even geographical location. Historically, social class pertains to groupings to refer to occupation or role, i.e. landlord or tenant. Each grouping is accompanied by privileges and responsibilities, with varying levels of control and power within the society.   It also generally carries some type of class identity, so while it applies to individuals, it is not merely a personal characteristic, but exists within a certain context that applies to groups of people. This shared identity is affected by attitudes and lifestyle of its members, and thus establishes a â€Å"culture† or a set of values and practices. (â€Å"Social class†)   The purpose of this paper is to consider current research   that deal with the degree of correlation, if any, between social class and educational attainment in the United States. Review of Literature Education is considered the most widely used aspect that determines social position together with occupational status and income, but none of these factors are pure concepts to be taken in isolation. They are each affected by other social factors such as race and ethnicity.   Educational attainment directly affects social status in the sense that it provides credentials and access to economic benefits as well as establishes social networks.   In the period between 1940 and 1980, the number of persons to have completed higher education has increased to 68.6% of the total US population according to census data. (MacArthur and MacArthur â€Å"Measurement approaches†) The role of education in achieving social status is an important one, and attempts to study the variables that directly affect educational outcomes usually focus on parental education and occupation as well as race, gender and cognitive ability. A study of 1,927 subjects focused on the effect of self-esteem and locus of control (nature of environmental control) on educational outcomes of children net of these other factors. It was found self-esteem and locus of control affect educational outcomes independent of each other and of other variables. (Wang, Kick, Fraser and Burns 288-289) While some people are born into a class, such as royalty, most develop social mobility through shifts in education, occupation or income. There are no tangible measurements to establish social class, but it may be inferred from general guidelines based on achievements. Of the indicators of social status, education is considered the simplest and most universal, although it is limited generally up to early adulthood, when educational activity typically ends. Social class may have significant effects on educational attainment mostly because social class is typically associated with economic capacity. Wealth has a substantial impact on education because it provides access to resources that may not be available to one of lower economic means. Other characteristics of social class include levels of self esteem and locus of control, which also has significant effects on educational outcomes and occupational choice. (â€Å"Social class†) Rouse and Barrow state that students from lower socioeconomic families tend to attain less in education because they have greater psychological costs and less access to good schools that those from families with higher incomes (99). Since higher education attainment translates to occupations with higher earning potential, the long-term effect of this trend is to propagate a cyclical pattern of disadvantaged families producing low-earning progeny who will in turn raise a disadvantaged family. Attempts to break this cycle through programs like the â€Å"No Child Left Behind Act† has met with small success. Many studies conclude that smaller class sizes are the most effective way to improve student achievement. The importance of social class in influencing a person’s life prospects is investigated in the US. The goal of providing equal opportunity for all Americans in achieving success in life solely through their own efforts and skills regardless of social class is as yet not completely in place. Social class still has a great influence on an individual’s chance in leading a productive existence despite efforts to level the playing field. The tendency for parents, even in an open and fair democracy, to extend the advantages which they have to further the interests of their children prevails, resulting in a greater access to opportunities and resources. This is especially true of people from the higher socioeconomic class in the United States. (McMurrer and Sawhill â€Å"Class Still Matters†) Data from following the progress of 20,000 eight graders from 1988 to 1994 from the National Education Longitudinal Study (NELS) of 1988 provided a wealth of information about the educational experiences of the subjects. The subjects were divided in four groups based on their socioeconomic status, the first group (Group 1) being the most advantaged and the fourth group (Group 4) the most disadvantaged. Results showed that the average test scores of children from Group 1 were higher that those from Group 4. Group 4 children were more likely to be held back and to drop out of high school than those in Group 1. The results also suggest that parental abilities, which may be hereditary, may account for the economic status of the family, and should also be considered as an influence on educational attainment. (Rouse and Barrow 100-102) A study by Gordon Dahl and Lance Lochner focused on the effect of higher income on academic performance. They found for every $ 1,000 increase in income for a family with two children, math and reading scores also increased up to 5%. (Rouse and Barrow 104) The correlation between fathers and sons in the US with regards to income and occupations is very strong, to a degree of 0.4, which means that there is a significant probability that an adult son will approximate the income of the father, and sons of white collar workers has double the probability than sons of blue collar workers to become a white collar worker. (McMurrer and Sawhill â€Å"Class Still Matters†) Source: http://www.urban.org/publications/307017.html#chart2#chart2 Recent trends suggest that the attainment of higher education has begun to change this pattern of occupational mimicry. This is fueled by the economic boom in the US which has unfortunately slowed down, and the trend of an upwardly mobile labor force has slowed down with it. Overall, upward mobility composition is that of growing individual opportunity (college education) and a lackluster economy. Social class in no longer the force it had been before, which will benefit people from the lower socioeconomic brackets. For those in the upper social strata, the emphasis on individual ability and skills and the decline of social class importance will likely result in a drop in social status. (McMurrer and Sawhill â€Å"The Offsetting Effect of Economic Growth†) One considerable portion of the US population which may benefit from this decline in insular social classification is second-generation Americans, or those who were born in the US of immigrant parents. Nearly one-fourth of young Americans are second-generation immigrants and most are found in the cities like Los Angeles. Recent migration trends in the US have transformed the social character of American society to a marked degree. The long-term effects of these patterns are most evident in the educational attainment profile of the population. On average, these second generation population, especially those of Asian ethnic origin, exhibit better academic performance than native-born Americans. As an illustration, 32% of all Asian high school graduates who applied for slots in the University of California was accepted, as compared to 16% eligible native-born American, and 7% of Latino-descended applicants. (Feliciano) Feliciano accounts for these disparities by considering two explanations: cultural values, belief systems and attitude differences, i.e. children of Asian families tend to be more successful because of the high currency placed on academic achievement; and structural differences, i.e. accessibility of opportunities and resources. Immigrant social class status may be different before and after migration to the US, which could explain why some groups are more successful at overcoming barriers to educational attainment such as poverty and low socioeconomic status than others. To investigate this theory, relevant pre-migration information on educational levels in 31 immigrant groups was determined by cross-referencing census data in the US and the home country of the immigrant group from 1997 to 2001, using the Net Difference Index. The subjects were second-generation Americans ages 20-40 with at least some college education. Results show that immigrants to the US tended to have attained higher educational levels than those who stayed in the home country, especially those who come from countries remote from the US, such as Asian countries. (Feliciano â€Å"Methodology†) In considering the correlation of pre-migration class status with second-generation educational attainment, a strong positive relationship was revealed.   Regardless to their social status in the US, children of highly-educated immigrants demonstrated the highest educational attainment rates. While pre-migration class status had a significant effect on second-generation educational attainment, economic security in the US as a factor accounted for 41% of the variability. In effect, to accurately account for ethnic variability in academic success among second-generation Americans, social status of the parents before and after migration should be considered. Such cross-referencing adequately explains 60% of the disparity in educational attainment observed in this population segment. (Feliciano â€Å"Pre-Migration Origins and Second Generation Outcomes†) Summary   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Social class is a nebulous concept that dictates the individual’s eventual role in society to a great extent. Educational attainment depends in a significant way on social class because of the socioeconomic factors that influence is such as income, occupation and family values are all related to social class. Individuals from the higher social class are more likely to have parents who possess high cognitive ability, more self-esteem, more money and better access to resources that would enable the attainment of higher education such as college. Second-generation Americans with immigrant parents who have lower social status in the US but higher social status in the home country are more likely as well to complete a college education. However, public policies and other programs aimed at providing higher education access to individuals from lower social classes could help to break the like father-like son trend in educational attainment and occupational choice and facilitate an upwardly mobile majority. References â€Å"Social class.† Encyclopedia of Public Health. 2007. 15 March 2007. http://www.answers.com/topic/class-structure Feliciano, Cynthia. â€Å"Another way to assess the second generation: look at the parents.† Migration Information Source. 1 May 2006. 15 March 2007. http://www.migrationinformation.org/Feature/display.cfm?id=396 MacArthur, John D. and MacArthur, Catherine T. â€Å"Educational Status.† UCSF. 8 August 2001. 15 March 2007. http://www.macses.ucsf.edu/Research/Social%20Environment/notebook/education.html Mani, Anandi and Mullin, Charles H. â€Å"Choosing the right pond: social approval and occupational choice.† Williams College. October 2001. 15 March 2007. http://www.williams.edu/Economics/mani/manimullin.pdf McMurrer, Daniel P. and Sawhill, Isabel V. â€Å"The declining importance of class.† Urban Institute. Number 4 in Series, Opportunity in America 01 April 1997. 15 March 2007. http://www.urban.org/publications/307017.html Rouse, Cecilia Elena and Barrow, Lisa. â€Å"U.S. elementary and secondary schools: equalizing opportunity or replicating the status quo?† The Future of Children 16.2 (2006) 15 March 2007. http://www.futureofchildren.org/usr_doc/06_5563_Rouse-Barrow.pdf Wang, Li-Ya, Kick, Edward, Fraser, James, and Burns, Thomas Jerome. â€Å"Status attainment in America: the roles of locus of control and self-esteem in educational and occupational outcomes.† The University of North Carolina at Chapel Hill. (2007) 15 March 2007. http://www.unc.edu/~fraser18/publications/Locus_of_Control_SelfEsteem_%20and_Status_Attainment.pdf

Narrative Essay on the Life of Frederick Douglass Essay Example for Free

Narrative Essay on the Life of Frederick Douglass Essay In the Narrative of the Life of Frederick Douglass, an American Slave Frederick Douglass recounts his life of slavery and his eventual flight to freedom. When he was a youngster he was placed in a household in which the naive mistress started to teach him to read. Her efforts were halted by her husband and young Douglass recalled his lecture on the reasons slaves should not be educated. However the brief lessons placed within Douglass the desire to continue to learn, by whatever means possible, to read and to write. He had discovered that education and literacy was to be his â€Å"pathway from slavery to freedom. † Douglass illustrates that literacy is the most important asset a man can ac-quire if he is to achieve life-changing goals. Douglass’ new ambition to become literate had both positive and negative effects. His new desire filled him â€Å"high hope and a fixed purpose† and his life was fundamentally changed from that early time in life. His quest for literacy was fueled with confidence that his future life would be radically different and better once he had mastered reading and writing. However it was not without negative effects as well. The more he learned of slavery the more he hated his own condition and the slave-owners that created it. As his masters became aware of his ability he was constantly watched as they tried to prevent him from reaching his goal. For a slave the path to literacy was very difficult. However the path to literacy led Douglass to consequences he could not have im-agined. An entirely new world was opened for him, and with literacy came knowledge of a life that slaves had been denied. With literacy eventually came knowledge of religion and the great Abolition movement. The greatest consequence of literacy was freedom of the mind and freedom of thought, and literacy became for Douglass the tool with which he would become his own â€Å"master†. Literacy was for Douglass and other slaves a power which they had been denied. Ignorance and illiteracy were tools more powerful than the whip and chains, and were used effectively by the slave-owners to keep slaves in submission. The slave owners un-derstood this and feared literate and educated slaves who would now know there is no truth in the slave-owner’s belief that they â€Å"should know nothing but to obey his master. † Slave owners knew the desire for literacy would spread among the slaves and would be the essential method for their eventual freedom. It was a power the slave owners were not willing to give to their slaves. Douglass defines literacy not only by describing the obvious ability to read and write, but shows true literacy as the ability to understand and communicate thoughts, de-sires, and emotions. Douglass shows literacy as being the true bond between free men and the method to unite against slavery and oppression. Literacy unites man while ignorance and illiteracy keeps man isolated from the rest of the world. Although Narrative was written over one hundred and sixty years ago it still serves as a valid reminder of the power of literacy, which remains the most important as-set a man can acquire. With literacy all things are possible, and without it the illiterate become slaves to ignorance.

International capital budgeting

International capital budgeting Executive Summary In todays competitive environment, with companies are looking to expand their business not only nationally but also in foreign markets. For taking the decision on whether to invest in a foreign operation or not the company needs to assess various options it has. Capital Budgeting techniques are used in order to evaluate or compare different proposals. There is a difference in capital budgeting techniques for foreign operations as several factors such as exchange rates, inflation rates, blocked funds, government policies, etc. The returns arising out of foreign operations are different for the subsidiary company and parent company. Cash Flows should be computed for the investor i.e. the parent company and if the NPV of cash flows after subsequent adjustments comes out to be positive for parent company the investment decision might seem fruitful. Although a positive NPV for subsidiary would also add to the wealth of the corporation but generally parent companys in such instances are a little hesitant to invest. Favourable condition is the one in which both companies have a positive return. The cost of capital also needs to be estimated correctly by making suitable adjustments. Overall cost of capital should be lowered by having an optimal cost structure within several constraints. Several Decisions need to be made by the International Finance Manager on whether to expand, postpone or abandon the project in cases of sudden rise or fall in demand. Generally, companies do not wish to abandon the project as entering and leaving market is more costlier than bearing operational loss for sometime. Careful attention to the demand and other foreign and local government policies come into picture while taking this decision. Introduction Many firms around the world carry out business activities in more than one country such firms are known as Multinational Corporations (MNCs). With increase in globalization such activities have been on a rise. Many Indian firms also after the inception of Liberalization, Globalization and Privatization policy have started to raise finances in foreign markets, export goods and services, import goods and services and even invest abroad. However, the fundamentals of financial management do not differ whether the firm is domestic or an International firm i.e. a firm which has significant foreign operations. Although there are a few factors that need to be considered in International firms such as currency denominations, tax and other Government implications, varying accounting standards, barriers to trade and financial flows and political risk. One of the key factors for firms having their operations in foreign countries is the exchange rate. Exchange rate unlike few years back (1971) where devaluations and revaluations occurred only very rarely has given way to the system of floating exchange rates. In a system of completely floating exchange rates, the relative prices of the currencies are determined entirely by the demand-supply gap. Authorities in such a system do not attempt to influence the rate movements. But such an ideal system does not exist. Governments in all countries attempt to influence the movements of exchange prices either through direct intervention or through a mix of monetary and fiscal policies as they regard exchange rate as a very important macro-economic variable. Such a system is called dirty float. Exchange rate directly influences the estimation of budget of a foreign investment. So in order to accurately forecast the budget or profitability of a project it is essential to forecast the exchange rates for future. Exchange Rates An exchange represents the price of one currency expressed in terms of another. There are two ways of quoting an exchange rate. Direct Quote: A type of quote in which exchange rate for a foreign currency is quoted in terms of number of units of local currency that are equal to a single unit of foreign currency. For example when it is said that exchange rate for dollar is Rs 46, it illustrates a direct quote for Dollar. Indirect Quote: A type of quote in which exchange rate for a foreign currency is quoted in terms of number of units of foreign currency that are equal to a unit of local currency. For example when it is said that $0.0233 is equal to Re. 1, it illustrates an indirect quote for Dollar. Since 1993, the interbank foreign exchange market in India has been using system of direct quote, prior to that it used a system of indirect quote. International Standards Organization has developed three letter codes for all currencies that are used by the SWIFT network that affects the inter-bank fund transfers. Codes for a few currencies are: Spot Rate Quotations Spot Rate refers to the rate of a foreign exchange contract for immediate delivery. Although it is said to be immediate its settlement is done in two business days after the date of transaction. A quotation consists of two prices. The first price is the bid price i.e. the price at which the dealer is willing to buy. The second price is the ask price i.e. the price at which the dealer is willing to sell. The difference between the two prices is known as the bid ask spread. It reflects the breadth, depth and volatility of the currency market. The spread is generally expressed in percentage terms. For e.g. if USD/INR Spot :46.2500/46.2600, it means that the dealer would buy one US dollar for Rs 46.2500 and sell one US dollar for Rs 46.6000. In this the bid ask spread is: Cross Rate Quotations If the exchange rate between currencies A and B and currencies B and C is known then the exchange rate between currencies A and C can be determined by the following: S(A/C) = S(A/B) x S(B/C) Forward Rate Quotations A rate which is fixed today but the settlement for the transactions occurs at some specified date in the future. Banks normally quote forward rates for maturities in the whole calendar months. For commercial customers it is mentioned in the same way as quotation for spot rate. For e.g.: USD/INR 3 Month Forward : 46.4220/46.5210 The above statement signifies that after three months bank would buy one dollar for 46.4220 and sell one dollar for 46.5210. However, in the interbank market the forward quotes are given as a pair of swap points which are then added or subtracted from forward quotation. The swap quote only expresses the difference between the spot quote and forward quote. Decimals are not written in swap quotes and are represented as follows: Conversion of Swap Rate into Outright Rate Swap rate can be converted into outright rate by adding premium or subtracting the discount from spot rate. If the forward bid rate in points is more than offer rate then the forward rate is at a premium and hence the points are added to the spot rate in order to get outright rate. If the forward bid rate is more than the offer rate in points then the swap points are subtracted from the spot rate. The swap quotation is generally expressed such that the last digit coincides with the same place as the last digit of spot price. So, in USD/INR quote given above, the rate 20/10 would mean INR 0.0020/INR 0.0010. On application of the above rule to the example, the outright forward quotation would be: USD/INR 1 month forward: 46.5005/46.5020. Forward Premiums and Discounts If the US dollar is costlier in the forward market than in the current market then it is said that it is at a forward premium in relation to Rupee. Similarly if it is cheaper in the forward market it is said to be at a discount in relation to Rupee. With two way quotations there is no single unique way of quantifying the premium or discounts. One way commonly used is expressing premium or discount as an annualized percentage deviation from spot rate. Forward premium(discount) = (n-day forward rate spot rate)/spot rate x 360/n n length of forward contract in number of days Futures and Options in Foreign Currencies An alternative to the forward market is the futures market. The currency futures contracts are standardised currency forward contracts in terms of size of the contract and delivery dates. The difference between forward contracts and futures is that forwards are customized whereas futures are standardized contracts. International Parity Relationships In order to have consistent international financial policy a relationship between interest rates, inflation rates and exchange rates needs to be understood. Following theories suffice this purpose: Covered Interest Arbitrage and Interest Rate Parity It is an investment strategy whereby an investor buys a financial instrument denominated in a foreign currency and hedges his foreign exchange risk by selling a forward contract in the amount of the proceeds of the investment back into base currency. Combined effect of such transactions and market pressures result in an equilibrium relationship which is known as interest rate parity (IRP) which preludes covered interest arbitrage transactions. When IRP exists, the difference between forward rate and the spot rate is enough to offset the difference between interest rates in two currencies. IRP condition states that the home interest rate must be higher or lower than the foreign interest rate by an amount equal to forward discount or premium on home currency. IRP can be stated as follows: Purchasing Power Parity According to the concept of purchasing power parity barring the effects of barriers associated with the movement of goods or services across countries, price of each product shall be same in each country, after making the appropriate currency conversions. It is also known as law of one price in economics. For goods which cannot be easily stored or transported law of one price doesnt hold, but for goods like crude oil and gold which can be easily stored and transported there arent major deviations from law of one price. A less restrictive form of Purchasing Power Parity is called the relative purchasing power parity which states that the difference in inflation rate between two countries is offset by the change in exchange rate. Relative Purchasing Power Parity can be expressed as follows: International Capital Budgeting Once a company has reached a decision to invest abroad the next thing to do is to evaluate various projects/proposals. The evaluation of the long term investment project is known as capital budgeting. The method of capital budgeting is quite similar for both a domestic company and an international company. The difference is that in order to evaluate for an international company different aspects need to be taken into account such as computation of cash flow relating to project in viewpoint of both parent and subsidiary, cost of capital, etc. Evaluation Criteria An investment proposal can be evaluated using two types of method non-discounting and discounting methods. The non-discounting methods are simple to compute but are not as accurate as discounting methods as they do not take into consideration the time value of money. The focus would mainly be on the discounting methods. Non-Discounting Methods Average Accounting Rate of Return: It takes into account profit before interest and tax with respect to investment. The profit is then compared to the required rate of return. A project is acceptable if the mean profit is higher than the required rate of return. The negative aspects of this method are that it is based on accounting income and not on the cash flow; it considers profit before tax and it also ignores the time value of money. Pay Back Period: It is the number of years required in order to recover the initial investment. This method mainly focuses on early recovery of funds but does not consider the cash flow after the pay back period i.e. it does not take into account the life of the project. The advantage of such non-discounting methods are that they are easy to compute and can be used in the initial stages of project in order to compare which project would be able to recover the investment quicker. Discounting Methods Net Present Value: In this approach projects are accepted where the present value of net cash inflow during the life span of project is greater than initial investment. It is computed using. Choice between different methods During comparing two proposals sometimes the result of two methods may differ as they rest on different assumptions concerning the reinvestment of funds released from the project. The NPV rule implies reinvestment at a rate equivalent to the required rate of return which is used as the discount rate whereas IRR assumes the funds to be reinvested at IRR. However, in such a case NPV is given preference as there are a few limitations of IRR method. Firstly, where projects of different life span are considered IRR inflates desirability of a short-life project as IRR is a function of both the time involved and size of capital investment. Secondly, IRR remains to be lower on projects with a longer gestation period, even when NPV remains larger because IRR is high in those projects where several benefits accrue in early part of their economic life. Thirdly, there is a possibility of two IRR rates coming for a given NPV as they are computed using a polynomial equation. Between PI and NPV, NPV is given preference as it represents an absolute value. Computation of the Cash Flow The decision to start a new project involves outlay of cash flow in form of investment but in return brings in funds and adds to the firms stock of wealth in future. Cash Flow can be grouped under three heads: Initial Investment during the period, to Operating cash flow during the period, t1 to tn Terminal cash flow or salvage value emerging at the end og the period, tn. The following factors should be kept in mind: Cash Flow is considered on after tax basis Financing cost is not included despite the fact that capital has a cost because such costs are considered elsewhere while determining projects required rate of return Cash flow is computed on an incremental basis and represents the difference between cash flow after the investment and cash flow in absence of investment Certain costs do not involve cash flow but involve opportunity cost, such costs are included in the decision process Parent Units Perspective and the Cash Flow In multinational capital budgeting the question arises whether to compute the cash flow from viewpoint of the parent company or viewpoint of subsidiary company because cash outflow of one could be cash inflow for the other. For e.g. if the subsidiary company gives the parent company a royalty fees then it becomes an inflow for the parent company but it is an outflow for the subsidiary company. It is difficult to take a decision on whether to accept or reject a proposal in such instances. In fact there may be many situations when the disparity in the cash flow between the parent and its subsidiary occurs. For example if the tax rates in home country and foreign country are different disparity in cash flow would arise. It is possible that on account of lower tax rates in foreign country the after tax cash inflow is large enough to justify the investment proposal. On the other hand high tax rates in the home country might render the investment proposal infeasible from viewpoint of the p arent company. The parent company might reject the proposal due to low cash inflow due to exchange control applied by the foreign government, despite the cash flow being sufficient for implementation. In a situation where parent company charges the subsidiary exorbitantly for the use of technology and management, the cash inflow accruing to the parent company will be larger justifying the investment decision. Lastly, changes in exchange rate may change the cash flow of parent company. When the currency of the foreign country appreciates parent company gets a larger flow of cash in terms of its own currency. This might alter the accept-reject decision. In corporate financial management the value of the project is determined by net present value of the future cash flows available to the investor. Since, parent company is the one which invests in the project , it is the cash flow of the parent company that is taken into account in the context of international capital budgeting. Initial Investment If the entire project cost is met by the parent company the entire amount of initial investment is treated as the cash outflow. There are instances when the project is partly financed by the subsidiary itself through local borrowings but such borrowings do not form a part of the initial cash outflow. In some cases the subsidiary company makes additional investment for expansion out of the retained earnings, in such a case there is no cash outflow from the parent company but such costs should be treated as opportunity costs because in absence of retention of earnings, these funds could have been transferred to parent company rather than invested in the project in question. Thus, the investment out of retained earnings should be treated as cash outflow from parent companys perspective. Sometimes foreign government imposes exchange control and does not allow the cash to flow to the parent company. Such funds are called as blocked funds. For this reason the part of the cash that is blocked is not treated as cash inflow from the parents perspective. However, if the blocked funds are reinvested in some new project then that amount is considered as investment by the parent company. Operating cash flow Besides the initial investment, some adjustments need to be made to the operating cash flow as well. The revenue generated through the sale of a subsidiarys product in the local market as well as in other countries is shown as cash inflow to the parent company but it is subject to downward adjustment by the lost income on sales previously realized through parent companys export to these markets. On the other hand if operation in the subsidiary leads to import of components and raw material from parent company value of such import will be added to the revenue. The transfer pricing, when the parent company or any other unit of the firm charges price for intra-firm transfer of intermediate goods, also influences the operating cash flow. The transfer pricing is adopted either for better working capital management or wavering of taxes through shifting of before-tax profit to a country with lower tax rates. When transfer pricing lowers the overall tax burden on the parent company it is treated as cash inflow. However, such inflows are discounted at a higher rate because they involve great risk. If there are incentives from the foreign government, they are included in capital budgeting. For example, if foreign government offers loan at a subsidized rate then the gains from such an incentive is treated as operating cash inflow. When the subsidiary takes loans locally, the amount of interest payment is deducted from operating cash inflow. In case of domestic capital budgeting it is not the case as financing cost is included in the discount rate, but in case of international capital budgeting, the cash remitted to parent company would seem to be overstated if interest payments are not treated as cash outflow. Inflation influences both the cost and the revenue streams of the project and hence inflation rate differential also needs to be taken into account. If the inflation rate is higher in foreign country and if the import from the parent company constitutes a significant portion of the input of subsidiary, the cost will not move up very high but if the inputs are bought locally the cost increase may be substantial. Similarly, revenue would move up if there is no competition from foreign suppliers and the demand for the product is price inelastic. Although if inflation rates are very fluctuating it becomes very difficult to make an accurate forecast as the inflation differential would keep on changing. The exchange rate fluctuation influences the size of the cash flow. Changes in exchange rate are not only due to the changes in inflation rates but several other factors. It is difficult to predict the behaviour of those factors. Nevertheless, the cash flow computation process incorporates different scenarios of exchange rate movements. If there is an appreciation in the value of foreign currency, it is good for the parent company as it will increase the size of cash inflow in terms of home currency. This gain may be offset by the high inflation rate but if in the future the rate of inflation is expected to lower thus helping appreciate the value of foreign countrys currency, the subsidiary should invest locally the payments to the parent company till the strengthening of currency. Terminal Cash Flow When salvage value of a project is uncertain the parent company makes several estimates of salvage value or terminal cash flow and computes the NPV based on each possible outcome of terminal cash flow. Alternatively, it computes the break even salvage i.e. terminal cash flow necessary in order to achieve zero NPV for the project. Break even salvage value is then compared to estimated cash flow. If the estimated terminal cash flow is less than break even salvage value, the investment proposal would be rejected as the NPV would be negative. On the other hand if the subsidiary would sell for more than break-even salvage value then this would be incorporated into assessment of whether to accept the project or reject it. To further explain the terminal cash flow, we would break up the cash flow beginning from the first year to the nth year into operating cash flow (OCFt) and terminal cash flow (TCFn). So from the above equation we can conclude that in order to compute break even terminal cash flow we have to first estimate the present value of operating cash flows or the future cash flows without salvage value. When computed it is deducted from initial investment and difference is multiplied by (1+k)n. Parent-Subsidiary Perspective: An Alternative Approach In the earlier approach we analyzed that NPV of the investor is taken into account rather than project while deciding on whether to invest in a certain project or not. But if projects NPV is positive, it is bound to add to corporate wealth of firm as a whole. Under this approach two NPVs are computed, one from parent companys point of view and other is the NPV of the project. Finally the acceptance or rejection decision is based on NPV of both of them. In order to calculate the NPVP or Net Present Value from Parent companys perspective following steps are taken: Estimate the cash flow in foreign currency Estimate the future spot exchange rate on the basis of available forward rates Convert the foreign currency cash flow into home currency Find home currency using home currency discount rate Similarly to find out NPVS or Net present value from subsidiarys perspective following steps are taken: Estimate cash flow in foreign currency Identify the foreign currency discount rate Discount the foreign currency cash flow at foreign currency discount rate Convert the resultant NPV into the home country currency at spot exchange rate. In the above case the cash inflow represents the earnings of the project in foreign currency irrespective of the fact whether cash moves towards or away from the parent unit. The two methods above assume all-equity capital structure and so, if the parity conditions existed in the real world the two approaches would give the same value. But generally debt is normally included in capital structure in order to lower the cost of capital and furthermore parity conditions do not exist. The possible results could be: NPVP and NPVS: both negative and in such a case project is rejected NPVP and NPVS: both positive; in such a case project is accepted NPVP>0>NPVS: The project is attractive from parent companys point of view but not from subsidiary companys point of view. In such a case project could be accepted but there are chances of loss in value in terms of foreign currency. NPVP

Catalysts of the Industrial Revolution Essay -- essays research papers

The Industrial Revolution was the major advancement of technology in the late 18th and early 19th century that began in Britain and spread to America.The national and federal government helped the United States grow into a self reliant nation with improvements in transportation, technology, manufacturing and the growth of the population. American had an economy based on manual labour which was replaced by one dominated by industry and the manufacture of machinery. It began with the expansion of the textile industries and the development of iron-making techniques, and trade expansion was enabled by the introduction of canals, improved roads and railways. Of one of the first to kick off, was the textile industry. Which helped Americna manufactoring. Hundreds of young women from farms were sent to mill towns to work in textile factories. In Document C, Farm familys strive to get their daughters into mills to help support the family and the farm. As manufactoring grew, transportation was key in connecting cities for trade. The rapid growth and development of the United States would ...

J.D. Salingers Franny and Zooey Essay -- Salinger Franny Zooey Essays

J.D. Salinger's Franny and Zooey Works Cited Missing In the novel Franny and Zooey, J.D. Salinger uses the Glass family to deliver his beliefs on religion and society during this time. One way in which he does this is by delivering the novel into two short stories. One deals with Franny, a young female who is at a crossroad with her beliefs, and the other deals with her brother Zooey who tries to help his sister through her difficulties. Once this book was published in 1961, it was an instant hit and made its way to the best-seller list. Over the years there were many critical essays written discussing Salinger’s intended purpose for this novel. In A Preface for â€Å"Franny and Zooey† John P. McIntyre explores whether Salinger’s main purpose focusing on religion was due to the fact that he wanted to prove that religion should be more spiritual rather then dealt with in society. After reading this essay, I agree with McIntyre because throughout Franny and Zooey there are several different situations which the read er can see where the novel seems to support this insight.   Ã‚  Ã‚  Ã‚  Ã‚  The first example of how the religion aspect should be spiritual is seen through Franny and Zooey’s character. Both were raised with a blend of religions by their older brothers. They feel as though this has made them abnormal, which is not true, because being able to understand these different religions have helped them in several different ways. In order for Zooey to understand what is wrong with his sister he talks he needs to her. While discussing what is going on in there lives, Franny starts to explain to Zooey how she went to college in search of wisdom yet has found none. Zooey then asks her what she wants from the Jesus prayer which Franny had begun to follow. He also states that if she is hoping to gain things from it then she is just like everyone else out there. Franny later answers by telling Zooey that she is worried and she doesn’t know her purpose for following these prayers. This specific discussion between the two illustrates their differences. They are individuals and by understanding these different religions and prayers, it has helped them be there own â€Å"spiritual person† rather then listening to society and being fake. In A Preface for â€Å"Franny and Zooey†, McIntyre says that â€Å"the worst they (Franny and Zooey) can say about our society is that they are too sens... ...ives in that consciousness and this is ‘the idea’ he has to get across to Franny† (McIntyre 4). So by agreeing with McIntyre, we see that Zooey is a real person and true to himself and to his beliefs. When talking to Franny Zooey explains to her that he doesn’t feel she understand Jesus, that she is making more lovable then he really is. He calls him the most intelligent man in the Bible. And with this it shows that this is a good example of how religion in the book is more spiritual than anything else especially though Zooey’s character.   Ã‚  Ã‚  Ã‚  Ã‚  Philosophy and religion are important topics that Salinger tries to put forth through his novel Franny and Zooey. Through Franny’s breakdown he shows how important it is to be different and believe in what you think it right, especially dealing with religion. While in Zooey he shows what it is to be this way with your own beliefs. John P. McIntyre’s essay A Preface for â€Å"Franny and Zooey† supports this idea that religion should be something spiritual rather impacted by society. â€Å"His (Salinger’s) primary concern regards the individual's spiritual life, that real relationship between the person and the active Presence of God† (McIntyre 6).

Negotiating Reality: Studying Neurons In Denial :: Biology Essays Research Papers

In comparing the articles I read to research this paper, I noticed a distinct dichotomy between the ways in which the phenomena known as anosognosia was approached, a kind of binary: psychological versus neurological. The former seem to me, though not quite magic, to have that same hint of abstraction, whereas the latter are much more functional and conceptually conceivable...that is, they are hypotheses which are solidly rooted in the neurobiology of the brain, hypotheses which are falsifiable and, therefore, more salient than those which make obscure references to unknown and unobservable psychological processes. The implications which neurobiological hypotheses, if shown to be accurate, would have are many; before exploring them, however, I shall first discuss this "denial of illness," (3) which is in itself fascinating. Anosognosia is a disorder occurring in about 5% of patients who have had a stroke affecting the right side of their brain (6), in particular the right parietal cortex, causing left hemiplegia (paralysis of the side of the body opposite to the affected side of the brain). Its characteristic feature is the inability, or, some would say, unwillingness of patients to perceive their own paralysis, and in extreme cases, that of others. It is important to note that anosognosia occurs only when the right side of the brain is involved; the effects of damage to the left hemisphere are, as shall be explained later, quite different (1). Dr. Vilayanur Ramachandran of UC San Diego has made anosognosia one of his primary foci of research and has proposed intriguing, neurological hypotheses as to what might be going on in anosognosiacs' brains. In his research, he has found that anosognosiacs do not deny paralysis merely because their brain damage causes them to be inattentive to the left side of their body; when attention is drawn to a paralyzed limb, by asking patients to perform simple motor tasks, for example, anosognosiacs will either assert that they are indeed carrying it out (when they obviously are not) (1,2,4,5,6) or make up stories to explain it away, claiming, for example, that their arthritis is acting up and that they therefore don't feel like doing it (1,2). In many cases, patients refuse to recognize the paralyzed limb as their own, accepting the bizarre and irrational implications such a statement brings with it (e.g., the limb belonging to a relative, their doctor having three arms) as quite normal (1) .

A Report of Acer

Acer India (Pvt) Ltd. [pic] An Internship Project Report on â€Å"Study of Brand awareness of Acer in Bangalore, Chennai and Coimbatore† JANANI SESHADRI In partial fulfillment of the Master’s Program in Business Administration, Ohio University, Athens, USA OHIO University Christ College Academy for Management Education Christ College Campus Hosur Road, Bangalore-29 May14th, 2007 DECLARATION I Janani Seshadri here by declare that the project entitled â€Å"Study on the awareness of the brand Acer† at Acer India Pvt. Ltd. , is an original and genuine work carried out under the guidance of Mr. Darryl Gray from march 12th to April 25th 2007 in partial fulfillment for the Ohio University Christ college academy for management education. I declare that the report submitted by me is a bonafide work of my own effort and it has not been submitted to other university or published any time before. Place: Bangalore Date: 03-07-2007 Janani Seshadri ACKNOWLEDGEMENT Thanks to God for showering his blessings and for granting me the chance and ability to successfully complete the summer internship program I had taken up. I wish to express my deepest gratitude to ACER INDIA Pvt. Ltd. , head office Bangalore for giving me this valuable opportunity in doing my internship amongst them in their esteemed organization. I would like to extend my special thanks and gratitude to Mr. Rajendran general manager marketing for giving me this opportunity. Also I would like to sincerely thank Mr. S. Raghu marketing projects and Mr. Darryl Gray marketing programmes for their genuine support, valuable advice and sincere comments which helped me a lot to accomplish this project. This internship would not be complete without the support and guidance of our Director Mr. Shivprakash. I also want to express my gratitude to the official referees and the project coordinators Dr. Amalendu Jyotishi and Mr. Girish (Ohio University Christ College) whose valuable comments and valid criticism helped me in refining my project from the draft stage to this final report. I also want to express my thanks to Prof. Venkatesh Bhagwat (Ohio University Christ College) for assisting me in the data compilation and analysis which helped me a lot in fine tuning my report. I cannot forget the assistance and encouragement that made this work possible towards the end. My special thanks to my co-student and dear friend Mr. B. Venkata Ramana who supported me throughout my Internship project with his valuable suggestions and ideas which helped me to approach my project wisely and accomplish it successfully without which I could have not completed my work efficiently and effectively. His consistent help kept me motivated throughout the internship period. Last but not the least, my endless thanks and gratitude goes to my parents Mr. S. N. Seshadri and Mrs. Sasikala Seshadri who has stood by my side, encouraged and given me moral support at all points of time. I would also like to thank my brother Mr. Koushik Ram for all his support and advice. Thank You! EXECUTIVE SUMMARY Marketing is an activity present in all companies where marketing strategies determine the outcome of the products and the company itself. To test to see if marketing is successful, it is necessary to measure where the company was and where it is now. This can be carried out with tracking studies monitoring the market position and changes to the brand image over time or, for particular campaigns, measuring pre- and post- event to see what has changed. This is project report is a market survey study to check the Brand awareness of Acer and thereby figure out the measures that can be implemented to lift the current level of awareness. This study is based on the data collected from the (customers) people regarding their awareness of the PC vendors in the market today then zeroing it into the brand Acer. The means of collecting data were through personal interviews, distributing the questionnaire, and online survey questionnaire. Also observation during the interviews helped a lot in the analysis. To facilitate the analysis of the study I concentrated in two different segments which were based on the demographic segmentation (occupation-Students, working profile and SME) and geographic segmentation (places-Coimbatore, Chennai and Bangalore). Acer stands number four behind Dell. The visibility and awareness for the brand Acer among people is average. About 20% of the people have not heard about Acer. Moreover on an average about 55% of the segmented people perceive Acer to be a national brand in collaboration with Wipro India (Wipro Acer). The perceptions on few product parameters were also measured which resulted in a good quality, fair or average service, and good affordable price, fair performance and good features. Though Acer has the highest network of retail outlets less number of people has actually visited them. Comparatively HP has more number of visits. Lenovo though being a new entrant in the market has already made its place. There is a tuff competition being faced by Acer with Lenovo. All these things finally zero into average awareness of the brand and the awareness which is already there is also through word of mouth, so this may lead to negative or positive propagation of the brand. The data (300 samples) was compiled in SPSS and analyzed with respect to the two categories of segments. Acer is number one in Europe and other countries globally. Considering the primary data available Acer India is one of the youngest players in India. It has performed very well in the recent years (2001 to 2006). In the past five years it faced a tremendous steady growth rate of about 49% in India. Therefore though the awareness amongst people was not all that good Acer still lies in the area where if prompt and good advertising strategies were formulated and implemented the awareness will lift to a great extent. TABLE OF CONTENTS ? PREFACE7 ? ABOUT THE COMPANY 1. Back ground – Acer India8 2. Growing with time – milestones9 3. Product portfolio and key features11 ? PROJECT ? RESEARCH DESIGN METHADOLOGY17 1. Research task17 2. Research tool17 3. Research nature17 4. Research scope17 5. Analysis19 6. Findings53 ? CONCLUSION63 ? SUGGESTIONS / RECOMMENDATIONS64 ? APPENDIX65 PREFACE THE BRAND increasingly is becoming the key source of differentiation that guides customer purchase choice. It is the focal point around which an organization defines how it will uniquely deliver the value to the customer for a profit-effectively embodying the â€Å"heart and soul† of that organization. The brands promise is delivered through its products and services, and consumer communication- the total consumer relationship and experience. The act of creating public awareness of a specific brand in order to maximize its recognition, successful brand awareness strategies should define a company's uniqueness and set it apart from competitors. Quite simply, if potential customers do not know about a company, they will not purchase from it. Therefore, one of the preeminent goals of any business should be to build brand awareness, although in as cost-effective manner as possible. Consumers tend to make purchasing decisions based on peer recommendations and direct experience, as well as traditional advertising methods. This is why it is necessary to build brand awareness strategies out by instilling trust among consumers. This trust must be achieved through credibility, rather than just a catchy advertising campaign. Promotional marketing involving a one-to-one component is proving increasingly effective at building trust and acquiring new customers. Brand building begins with awareness. Consumers first must be aware that there are different brands for the product they want to buy even before making a purchase decision, for which visibility is very important to create awareness. BACKGROUND – ACER INDIA Acer India was incorporated in September 9, 1999 as a wholly owned subsidiary of Acer Inc. , the world’s No. 4 PC brand. Acer’s mission in India is to translate the group’s goal in making computer technology easier to use and more affordable-to everyone in this country. In shot span, Acer has managed to bridge the gap between product launches worldwide and in India and also offer fresh technology without any inventory backlog. Headquartered in Bangalore, today Acer India has offices in twelve cities including Ahemedabed, Chandigarh, Chennai, Guwahati, Kochi, Kolkata, Mumbai, Nagpur,New Delhi, Pune, Secunderabed and has its uniload facility in Pondicherry. I has now a customer base of over 180,000 in India. There are over 125 human resource team in India comes with over 700 man-year of IT experience, geared to listen and provide to the IT user in India the very best in sales & marketing support, after-sales support backed up with infrastructure to bring fresh technology to India. GROWING WITH TIME The history of ACER starts from a long way back making its steps of success in every step it takes. 1976-1983 Commercializing microprocessor technology Acer is founded under the name Multitech Designs Taiwan’s first mass-produced compute for export. Becomes the first company to promote 16-bit PC products in Taiwan 1984-1994: Build brand awareness and globalize Acer Peripherals, now known as BenQ corp. , and Multiventure Investments Inc. established Acer beat IBM with 32 bit PCs Acer Inc. launches IPO Acer creates the world’s first 3865x 33 chipset Acer introduces the world’s first dual Intel Pentium PC Acre introduces Chip Up technology, the world’s first 386-to-486 single chip CPU upgrade solution 1994-2004: Transform from manufacturing to services Acer introduces the world’s first dual Intel Pentium PC Aspire Park, acer’s multifunctional high-tech intelligence park inaugurated Acer launches Aspire, the multimedia PC, creating a new bench marks for home computers Acer re-engineers its OEM unit to create Wiston Crop. , an independent design and IT manufacturing company Acer reveals a new generation of e-business: MegaMicro e-Enabling Services Acer notebook ranked first in Western Europe. 2004: Acer wins awards in all product categories AC 713 rated the best performance Monitors Altos G 520 Server gets Digit Best Buy Gold Award Veriton 7600 rated the Editors Choice TravelMate 292 LCi rated Best Performance Notebook KEY SUCCESES IN 2005/2006 2005 †¢ World’s no. 4 total PC and notebook brand, with highest growth rates among the top five. †¢ No. 3 for total PCs in EMEA. †¢ No. 1 notebook in EMEA. †¢ No. 1 notebook across 13 European countries: France, Italy, Spain, Netherlands, Sweden, Austria, Belgium, Denmark, Portugal, Russia, Czech Republic, Hungary and Poland. †¢ No. 3 notebook in Asia Pacific, with highest growth rate among top ten. †¢ No. 1 notebook in Thailand, Malaysia and Indonesia. †¢ No. 1 for total PCs in Taiwan. †¢ Enjoyed highest growth rates among the top-10 vendors for total PCs and notebooks in the U. S †¢ No. LCD monitors worldwide. †¢ No. 3 notebook worldwide 2006 †¢ World’s no. 4 total PC and notebook brand, with highest growth rate. †¢ No. 3 for total desktops WW †¢ No. 1 notebook in Europe and ASEAN block PRODUCT SUITE Powered To Perform Few IT companies offer the breadth and depth of products tha t the Acer Group does. Acer is the only PC vendor in India that has a product for each market segment-be it a large corporates, the SME, SOHO or even the corner office enterprises. The product line includes a broad array of personal computing products segmented under the desktop, laptop and server categories. Acer India Pvt. Ltd. has a vast product portfolio. The four main product categories are as follows 1) Desktops 2) Notebooks There are many more sub- divided products under each different product variety. Those are as follows: DESKTOPS In the desktop segment, Acer’s product range spans the SOHO segment, corner office, manageable desktops, SMEs, STPI etc. this makes Acer the only PC Company that offers such a wide range. Most other companies have products that are not distinct, and overlap each of these segments. Acer Aspire Series Desktops built to cater to a growing demand in the home segment. Acer’s continuing commitment to bring technology closer to our customers has resulted in a core technology that is now integrated into our entire product range. Acer’s Empowering Technology presents users with friendly and intuitive interface by presenting a single key and following a simple â€Å"123† process, gives fast and easy access to cutting-edge hardware and software solutions. Veriton Series Ideal for enterprises large or small, Veriton PCs are built for peak performance, with security features, proven system reliability, and convenience offering that amplify productivity and perfect business sense. The current desktops range are as below with a wide variety of product line. ASPIRE V820 The fastest dual core DT from Acer, the Aspire V820 is powered by a latest Intel Pentium D 820 (2. 8 GHz); is configured with 256 MB RAM for powerful performance; features a DVD/CD-R/W combo drive; comes fitted with a 80 GB SATA HDD for ample storage space; connects to a set of functional speakers for the multimedia experience; offers a 56 Kbps fax/modem port and a 10/100 Mbps Ethernet port for flexible connectivity; and, displays vide a 17†³ CRT monitor for comfortable viewing. COMMERCIAL MODELS: Acer Power (945GZ) The Acer Power 945GZ offers users’ high end features like Gigabit LAN and PCI Express X16 technology at value for money prices. Acer Power M8 Acer becomes the first in India to commercially launch the new Socket AM2 based AMD products offering the power of DDR-II SDRAM on AMD platform. Acer Power 335 Acer Power 335 is the Entry level product for customers looking for Value machine with complete specifications Notebooks Acer was among the first to build notebooks with Intel Centrino mobile technology, liberating users to work witj wireless environments, offering wireless mobility for the new age road warrior. Acer’s laptops have revolutionary features that offer an astounding battery life, thermal management- more than nay other laptop offering. Acer TravelMate Series A range of the world’s most award wining notebooks, Acer TravelMate is designed to empower enterprises SMB and SOHO users with the ultimate in mobile computing performance. Available at every possible price point, and offering unmatched value through innovations like Disc Anti-Shock Protection System, Smart Card Security, and high-speed wireless capability to name a few. Acer Ferrari Series This is the result of the victorious partnership with Scuderia Ferrari; the Ferrari series of notebooks sport the patented Ferrari-Black& Red color, and offers sheer performance that’s truly worthy of Ferraris passion and Acer’s technology. The various types of products in the notebook series are showcased below. TravelMate 2420 Series Rich entertainment with long lasting mobility Driven by an Centrino @ 1. 7GHz Processor, 14. 1†³ Wide Screen XGA TFT Screen, 6-cell battery and wireless 802. 1b/g connectivity for long lasting mobility, the TravelMate 2428NWXCi is extremely rich in features. This trendy notebook is packed with Centrino Mobile technology, dual-channel memory, 60 GB huge storage- giving users everything they need for work and play – for unrivalled value! KEYFEATURES †¢ Pure portability- Weighing just 1. 40 kgs and measuring the size of an A4 notepad, the TravelMate 3000 is easy to take from one meeting to another †¢ Centrino with 915 Chipset- The TravelMate 3000 adopts the new generation of Intel ® Centrinoâ„ ¢ mobile technology- Sonoma Platform (915 hipset) †¢ Phenomenal battery power- Another first in the industry, Acer has bundled two batteries with the TravelMate 3000, delivering full-day performance for on-the-go users. †¢ Acer GridVista, an innovative software utility, boosts convenience and efficiency. Especially useful for making the most of 12. 1†³ WXGA wide-aspect LCDs, Acer GridVista automatically resizes open application windows to fit the screen, simultaneously SERVERS In the server category, Acer dominates the entry and mid level space, which actually constitutes 90% of the total server market. Acer offers everything from basic data storage to full fledged enterprise solutions. Acer Altos Series Commercial users and enterprises derive unmatched value from Altos Servers and storage solutions. These ranges of servers accentuate reliability and manageability features, along with unrivalled flexibility in terms of implementation. For business applications that demand high performance, high availability and more flexibility, Acer Altos rack-mounted servers provide the ultimate solution. Under this type of product there are a large number of differentiated products. Some of which are as given below KEY FEATURES Scalability and Performance: Provide excellent performance and scalability beyond 40TB in a highly cost-effective SATA-based package for small companies. †¢ Consolidation: Reduce the number of storage systems, maximize storage utilization, improve storage administrators’ productivity, and lower management costs. †¢ Application QoS: Dedicate cache to specif ic applications and volumes to enhance performance. †¢ Configuration Flexibility: Dedicate to specific mission-critical applications, deploy as part of a first SAN in small enterprises, or integrate into a tiered storage infrastructure for rchive, backup, or tape replacement in larger companies. Peripherals Acer Handheld PDAs These support a variety of mobile platforms and operating systems, giving customers easy access to their critical data. Streamlined and fashionable, Acer handhelds are available in both standard and wireless models for both work-related and personal tasks – any time, any place. Acer Displays Acer offers a rainbow-spectrum of devices that suit all kinds of working environments and user needs, including TFT and LCD monitors, optical drives, projectors and multi-function drives. Acer Projectors Acer's projectors bring you an incredible investment to satisfy all home entertainment and business needs. There are three different peripherals the Acer India Pvt. Ltd. is focusing on. They are the LCD monitors, the CRT monitors and the projectors. Some of them are explained below: LCD monitors: Acer AL900 Series – LCD Monitor Benefits: †¢ 500:1 contrast ratio – For strikingly vivid images †¢ Wide viewing angle – Allows more enjoyment for more people †¢ Quick response time – Offers dynamic graphics and advanced animated games †¢ VESA wall mounting – Allows easy mounting Kensington lock – Secures your monitor from theft †¢ Built-in speakers – For freedom from bulky boxes †¢ Auto-scale – Gives full-screen display †¢ Auto-adjustment – Provides self-adjusting screen settings †¢ True color support – Renders picture-pure viewing PROJECTORS: There is a wide product range in project ors section which comprises of 1) Acer PD115 2) Acer XD 1150 3) Acer XD 1170D 4) Acer XD 1270D 5) Acer PD113 6) Acer PD725 7) Acer PD523 8) Acer PD523 All these have a common display system working with called the DLP system, and also all these products have the capacity of displaying 16. 7 million colors. They mainly vary in their computer compatibility, video compatibility, projection lens, projection screen size (diagonal), projection distance, lamp life etc. RESEARCH DESIGN METHODOLOGY Research task: Study the brand awareness of Acer India in the cities Bangalore, Chennai and Coimbatore focusing on the segments students, SMEs and working profile. Research nature: This project is a complete market research. Market research is the only function that relates or links the organization to its market and in turn to its customers by first studying the consumer behavior which then helps in proper planning accordingly. This is the valid information which allows the organization to identify and define the market related opportunities and problems. This information allows for the generation, refinement and evaluation of marketing activities. Regular market research and thorough study of the consumer behavior towards a company’s products permits the organization to be on par with the changing consumer attitude towards their products. It thus facilitates monitoring the marketing performance and improved understanding of marketing as a business process. Research scope: The scope of this market research can be divided into two major divisions which include Demographic segmentation: In demographic segmentation, the market is divided into groups on the basis of variables such as age, family life cycle, gender, income, occupation, education, religion, race, generation, nationality and social class. Here the survey was taken by dividing the groups on the basis of age and occupation. The three main segment groups were college students, working profile (first and second job people) and the Small and Medium Enterprises (taking 40, 40 and 20 respectively). The age factor was also set to be between18 to 40 and throughout the survey care was taken about the age limit. The data was collected from college students belonging to professional, agricultural, textile and arts background. To name a few the different colleges include PSG tech, Kumara guru college of technology, Alliance business academy, Indian Institute of Planning Management, Ohio University Christ college, Loyola college, Crescent Engineering college, Agricultural university( Coimbatore). This variety was chosen so as to find out if any new market segment or untapped market can be spotted. The working profiled people also includes professionals from companies like Accenture, Oracle, Travel Guru, Roots, Pricol, Numeric power systems and so on Geographic segmentation: Geographic segmentation calls for dividing the market into different geographical units such as nations, states, regions, countries, cities or neighborhoods. The survey was carried on in three different cities namely Bangalore, Chennai and Coimbatore. This was done in the intension of collecting information from two first tier cities where a large population already uses laptops and desktops. This was done to study the variation in the behavior and attitudes of these people and their inclination towards branded PC vendors. The choice of the two tier city Coimbatore was to study the perception of the laptops and desktops and their usage in the people’s mind. Also the perception of the different brands was noted with the main concentration on Acer products. This was done with the intention to explore the potential market there and their requirements. Research tool: The research instrument used was a structured questionnaire covering the areas that lead to the solution of the objective. This includes measures like Acer’s market penetration, its visibility in comparison with other brands, awareness to their advertisements and promotions, the customer media habits, their perception towards Acer etc. Data compilation and analysis methodology: The sample size of three hundred was integrated and compiled in software called Statistical Package for Social Science (SPSS). This is comprehensive statistical software that includes the capabilities for data analysis, data management and programming which enables the analysts in generating decision making information quickly using powerful statistics. ANALYSIS BASIC ATTITUDES AWARENESS CHECK: 1) Channel through which Acer was first heard Geographically The means through which people came to know about Acer for the first time was noted. This helps in reengineering the channel that can be adopted to penetrate market. [pic] (Sample size 100 per city) TAB 1 Parameters/ |Friends/relatives/ |TV |Newspaper |Magazine |Internet | |Segments |Associates | | | | | |Coimbatore |33% |11% |9% |9 % |10% | |Chennai |27. 3% |11. 1% |18. 2% |7. 1% |9. 1% | |Bangalore |27. % |13. 1% |17. 2% |19. 2% |8. 1% | Demographically [pic] (Sample size 40, 2 0 and 40) TAB 2 |Parameters/ |Friends/relatives/ |TV |Newspaper |Magazine |Internet | |Segments |Associates | | | | | |Students |33. 1% |16. 1% |12. 1% |12. 1% |8. % | |SME |21. 4% |7. 1% |19. 6% |14. 3% |10. 7% | |Working profile |30. 0% |9. 2% |15% |10% |9. 2% | BRAND VISIBILITY CHECK: Geographically Awareness of a brand can be created only when it is made visible to the people and especially to the potential customers. The three segments considered here shows varied visibility of the brand Acer. [pic] (Sample size 100 per city) TAB 3 |NO Visibility |Low visibility |Average visibility |Good visibility |Very good visibility | |Coimbatore |36% (36) |19% (19) |20% (20) |18% 18) |7% (7) | |Chennai |34. 7% (34) |17. 3% (17) |23. 5% |17. 3%(17) |7. 1% (7) | | | | |(23) | | | |Bangalore |12. % (12) |30. 1% (28) |21. 5% (20) |30. 1% (28) |5. 4% (5) | Demographically [pic] (Sample size 40, 2 0 and 40) TAB 4 |Parameters/ |No |Low |Average |Good visibility |Very good visibility | |Places |visibility |Visibility |Visibility | | | |STUDENTS |32. 8% |15. 6% |23. % |20. 5% |7. 4% | |SME |27. 5% |23. 5% |19. 6% |23. 5% |5. 9% | |WORKING PROFILE PEOPLE |24. 2% |27. 5% |20% | 22. 5% |5. 8% | ADVERTISING AWARENESS–Geographically [pic] (Sample size 100 each) Awareness towards Acer’s promotional activities [pic] (Sample size 40, 2 0 and 40) TAB 5 Parameters/ Places |Seen Acer advertisements Seen Acer | | |Promotions | |Coimbatore |51% 9% | |Chennai |53. 5% 16. 2% | |Bangalore |62. 6% 33. % | The advertisements and promotional activities which come under the bottom line projects were checked if it contributed to the awareness. The Acer advertisements were noticed by most of the people in all the three cities. But still on an average almost 50% of the crowd has not seen Acer advertisements which create a lot of gap for the brand in reaching people completely. The promotions which Acer conducts were also not noticed much by the people. On an average more than 70 to 80% of the people do not have any idea of the promotional activities done by ACER. Demographically Awareness towards Acer advertisements and promotional activities [pic] (Sample size 40, 2 0 and 40) Awareness of promotional activities [pic] (Sample size 40, 2 0 and 40) TAB 6 |Parameters/ occupation |Seen Acer advertisements Seen Acer Promotions | |Students |63. 7% 22. 6% | |SME |44. 6% 12. 5% | |Working profile |53. % 20. 0% | THE MEDIA HABITS Geographically [pic] (Sample size 100 each) Demographically TAB 7 |Parameters/ occupation |MEDIA—TV MEDIA– | | |NEWSPAPER | |Students |65. 3% 50. 8% | |SME |46. 3% 42. % | |Working profile |61. 7% 65% | [pic] (Sample size 40, 2 0 and 40) Media habits—newspaper Geographically [pic] (Sample size 100 each) Demographically [pic] (Sample size 40, 2 0 and 40) Media habits—Magazine Demographically [pic] (Sample size 40, 2 0 and 40) [pic] (Sample size 100) TAB 8 |Parameters/ occupation |MEDIA—Magazine MEDIA– | | |Internet | |Students |37. 9% 15. 3% | |SME |21. 4% 16. 1% | |Working profile |45. 8% 33. 3% | Media habits—internet Geographically [pic] Demographically [pic] (Sample size 40, 2 0 and 40) 4) Visibility check through the number of visits to the retail outlets: Geographically This check is mainly done to measure the visibility by the frequency of visit to Acer retail outlets. The brand HP has the highest hit for the customer visit to retail outlets. Very less number of people has visited the Acer malls (the retail outlets) in all the three places. On an average much less than 10% of the sample have visited the Acer malls, which is very less to the 40% visit rate to the HP retail outlets. pic] (Sample size 100 each) [pic] (Sample size 40, 2 0 and 40) Purchasing decision – evaluating the product: Geographically Since the awareness rate differs between different cities the purchasing decision and the evaluation of the products may also vary. Before the purchase decision occurs there is a stage called the evaluation stage where people compare and examine the products of the brand they are aware off which finally leads to the procurement of the product. [pic] (Sample size 100) TAB 9 |Parameters/ |Word of |Comparing |Media Checking |Seeing demo | |Places |Mouth |Specifications | |Offer | | |Coimbatore |32% |71% |28% |22% |32% | |Chennai |25% |62% |27% |22% |32% | |Bangalore |38% |52% |26% |22% |28% | Means That Facilitate the Purchasing Decision – Demographic Segmentation Demographically [pic] (Sample size 40, 2 0 and 40) Purchasing decision can be influenced by a lot of factors which can totally change the buying pattern itself. When analyzed here on the basis of the demographic segments the inferences and major findings were as follows STUDENTS – †¢ 35. 5% through comparing specifications †¢ 12. 1% word of mouth & checking specification. †¢ 5. 6% checking offer & checking specification. 5. 6% checking & media. SME – †¢ 10. 7% Checking specification& comparing specifications †¢ 10. 7% comparing specif ication †¢ 8. 9% word of mouth †¢ 8. 9% word of mouth & checking specification †¢ 8. 9% word of mouth and checking offer WORKING PROFILE – †¢ 20% comparing specification †¢ 12. 5% checking offer & checking specifications. †¢ 11. 7% checking specification & media †¢ 9. 2% word mouth & checking specifications BRAND PERCEPTION Geographically [pic] (Sample size 100) TAB 10 Parameters/ Places |Acer perceived as an MNC brand | |Coimbatore |62% | |Chennai |67% | |Bangalore |71% | Demographically [pic] (Sample size 40, 2 0 and 40) TAB 11 |Parameters/ |Acer perceived as an | |Segments |MNC brand | |Students |42. % | |SME |17% | |Working people |40. 7% | Rating the parameters concerned with the products of Acer Geographically Some parameters linked with the product of Acer were also asked to rank like quality, price, service, features and performance. Rating quality pic] (Sample size 100) TAB 12 |Parameters/ |Poor |Fair |Good |Very good |Excellent | |Place | | | | | | |Coimbatore |3. 1% |19. 4% |35. 7% |15. 3% |10. 2% | |Chennai |1% |11. 2% |43. 9% |18. 4% |12. % | |Bangalore |4. 3% |23. 7% |47. 3% |14% |4. 3% | Demographically Rating quality TAB 13 |Parameters/ |Poor |Fair |Good |Very good |Excellent | |Segments | | | | | | |Students |4. 1% |22% |42. 3% |13% |8. % | |SME |2. 0% |18% |38. 0% |22% |8. 0% | |Working profile |2. 5% |13. 6% |44. 1% |16. 1% |9. 3% | [pic] (Sample size 40, 2 0 and 40) On an average all the three segments feel that the qualities o f Acer products are good. This comes around 41. 5% of the population. Rating service [pic] (Sample size 100) TAB 14 |Parameters/ |Poor |Fair |Good Very good |Excellent | |Places | | | | | | | Coimbatore |7. 1% |25. 5% |36. 7% |13. 3% |1% | |Chennai |3. 1% |26. 5% |39. 8% |16. 3% |1% | |Bangalore |2. 2% |32. 2% |33. 3% |25. 6% |O% | Rating Acer’s service Demographically TAB 15 |Parameters/ |Poor |Fair |Good |Very good |Excellent | |Segments | | | | | | |Students |5. 0% |33. 1% |35. 5% |16. 5% |0% | |SME |4. 0% |46% |30% |20% |0% | |Working profile |4. % |33. 4% |27. 3% |18. 8% |1. 7% | [pic] (Sample size 40, 2 0 and 40) Rating price Geographically TAB 16 |Parameters / |Poor |Fair |Good |Very good |Excellent | |Place | | | | | | |Coimbatore |2% |17. 3% |35. 7% |26. 5% |2. 0% | |Chennai |2. % |12. 4% |32. 0% |33. 0% |8. 2% | |Bangalore |4. 3% |9. 7% |28% |36. 6% |15. 1% | [pic] (Sample size 100) Rating price Demographically Tab 17 |Parameters/ |Poor |Fair |Good |Very good |Excellent | |Segments | | | | | | |Students |1. % |14. 6% |39. 8% |28. 5% |5. 7% | |SME |4. 1% |16. 3% |22. 4% |34. 7% |12. 2% | |Working profile |3. 4% |10. 2% |28% |33. 9% |10. 2% | [pic] (Sample size 40, 2 0 and 40) RATING PERFORMANCE Geographically [pic] (Sample size 100) TAB 18 Parameters / |Poor |Fair |Good |Very good |Excellent | |Place | | | | | | |Coimbatore |2. 0% |10. 2% |33. 7% |29. 6% |8. 2% | |Chennai |2. 0% |7. 1% |37. 8% |34. 7% |5. 1% | |Bangalore |3. 3% |30. 4% |22. 8% |34. 8% |2. % | Rating performance Demographically TAB 19 |Parameters/ |Poor |Fair |Good |Very good |Excellent | |Segments | | | | | | |Students |3. 3% |16. 3% |39% |28. 5% |3. 3% | |SME |4. 0% |12. 0% |26. 0% |38. 0% |8% | |Working profile |0. % |17. 1% |26. 5% |35. 0% |6. 0% | [pic] (Sample size 40, 2 0 and 40) RATING FEATURES Geographically [pic] (Sample size 100) TAB 20 |Parameters / |Poor |Fair |Good |Very good |Excellent | |Place | | | | | | |Coimbatore |2. 0% |10. 2% |38. 8% |21. 4% |11. 2% | |Chennai |1. % |3. 1% |41. 8% |29. 6% |11. 2% | |Bangalore |5. 4% |20. 7% |30. 4% |28. 3% |8. 7% | RATING THE FEATURES Demographically TAB 21 |Parameters/ |Poor |Fair |Good |Very good |Excellent | |Segments | | | | | | |Students |3. 3% |13. % |45. 5% |22. 8% |4. 9% | |SME |2. 0% |10% |22. 0% |36% |18% | |Working profile |2. 6% |10. 3% |34. 2% |25. 6% |12. 8% | [pic] (Sample size 40, 2 0 and 40) DEGREE TO WHICH ACER PRODUCTS ARE RECOMMENDED Geographically [pic] (Sample size 100 each) TAB 22 |Parameters/ |Def. not |Not sure |Probably not |Would probably |Would def. |Places | | | | | | |Coimbatore |1% |38% |10% |42% |9% | |Chennai |2% |38. 4% |8. 1% |42. 4% |9. 1% | |Bangalore |6. 1% |19. 2% |7. 1% |51. 5% |16. 3% | Demographically TAB 23 Parameters/ |Would def. not |Not sure |Probably not |Probably would |Def. would | |Segments | | | | | | |Students |4% |36. 3% |10. 5% |45. 2% |4. 0% | |SME |1. 8% |23. 3% |3. 6% |53. 6% |17. 9% | |Working profile |2. 5% |32. % |8. 3% |40. 8% |15. 8% | [pic] (Sample size 40, 2 0 and 40) On an average 46. 5% of the people would probably recommend Acer products to his/ her friends/ associates or relatives. About 30. 7% of the people on average are not sure if they would recommend and around 12. 55% of the people would definitely recommend. Demographically—consideration set for Acer desktops Frequency of peopl e having Acer in their consideration set †¢ STUDENTS – 31. 5% were sure that while making decisions they would consider the Acer products. SME – Around 50% of the people would consider Acer while making purchase decisions †¢ Working profile – About 41. 7% of the people would consider Acer during purchase decisions. [pic] (Sample size 40, 2 0 and 40) Acer notebooks in the consideration set Geographically [pic] (Sample size 100 each) TAB 24 |Parameters/ Places |Acer desktops |Acer notebooks | |Coimbatore |35% |56% | |Chennai |36. % |55. 6% | |Bangalore |46. 5% |52. 5% | Demographically [pic] (Sample size 40, 2 0 and 40) †¢ STUDENTS – 47. 6% were sure that while making decisions they would consider the Acer notebooks. †¢ SME – Around 58. 9% of the people would consider Acer notebooks while making purchase decisions †¢ Working profile – About 59. 2% of the people would consider Acer notebooks during purchase decisions. P reference set—Acer desktops Geographically Acer’s share in the preference set of the people TAB 25 |Parameter/ |First preference |Second preference |Third preference | |Places | | | | |Coimbatore |10% |30% |60% | |Chennai |9. 4% |28. 1% |62. 5% | |Bangalore |17. % |41. 2% |41. 2% | [pic] (Sample size 100 each) TAB 26 Demographically |Parameter/ |First preference |Second preference |Third preference | |Places | | | | |Students |60. 6% |33. 3% |6. 1% | |SME |46. 2% |38. 55 |15. 4% | |Working profile |48. 8% |34. 1% |17. 1% | [pic] (Sample size 40, 2 0 and 40) Preference for notebooks: Geographically [pic] (Sample size 100 each) TAB 27 |Parameters/ |First preference |Second preference |Third preference | |Places | | | | |Coimbatore |10. % |57. 9% |31. 6% | |Chennai |12% |36. 0% |52% | |Bangalore |27. 3% |29. 5% |43. 2% | Demographically—Acer notebooks in preference set [pic] (Sample size 40, 2 0 and 40) TAB 28 Parameter/ |First preference |Second preference |Third preference | |Places | | | | |students |52. 8% |30. 6% |16. 7% | |SME |45. 5% |36. 4% |18. 2% | |Working profile |39. 4% |44. % |20. 9% | FINDINGS The general attitudes and awareness of the brand Acer is analyzed Channel through which Acer was first heard of: Geographically †¢ People came to know about Acer products and brand to a greater extent from friends/ relatives / associates which contributes to about 30% in each city on an average. †¢ Newspaper awareness contributed to around 14. 8% and magazine contribution was around 12%. Demographically †¢ Students came to know about Acer through friends /relatives / associates which contributed about 33. 1%. About 12. % each through newspaper and magazine. Nearly 17. 8 % of the people have not heard of Acer. †¢ SME came to know about Acer through friends / relatives and associates to about 21. 4%. Newspaper contributed to about 19. 6% and magazine to about 14. 3% to the awareness of Acer for the first time. 25% of the people have not heard about Acer. †¢ Working profile about 30% contribution was due to friends / relatives / associates. 15% contribution by newspaper. About 23. 7% of the people have not heard of Acer. Brand visibility Index: Geographically †¢ The visibility index from the analysis is Coimbatore – 2. 41 Chennai – 2. Bangalore – 2. 65 This indicated that Acer as a brand lies between low and average visibility zone. Demographically †¢ The visibility index is Students – 2. 54 SME – 3. 45 Working profile – 2. 58 This indicates that Acer has low visibility for the student and working profile segment. It has average visibility in the SME segment Awareness towards Acer advertisements and promotional activities: Geographically: †¢ On an average 55. 6% of the people have seen Acer advertisements taking all the three cities in to consideration. †¢ Acer promotional activities were not noticed in a very negligible pattern. Coimbatore – only 9% of the people have noticed an Acer promotion. †¢ Chennai – around 16. 2% have seen Acer promotions †¢ Bangalore – about 34. 3% of the people have noticed Acer promotional activities. Demographically Acer advertisements †¢ Students – 63. 7% has noticed Acer advertisements †¢ SME – 44. 6% has noticed Acer advertisements †¢ Working profile – 53. 3% has noticed Acer advertisements Acer promotions †¢ Students – 22. 6% has noticed Acer promotions †¢ SME – 12. 5% has noticed Acer’s promotional activities †¢ Working profile – 20. 0% has noticed Acer’s promotional activities Number of visits to Acer retail outlets (in the past six months): Geographically Coimbatore †¢ On the whole HP has the highest count of about 44% †¢ Visit to Acer retail outlet is 1% Chennai †¢ Again HP being the highest with about 33. 3% of visit †¢ About 6% of the people visited Acer retail outlets Bangalore †¢ HP with 21. 2% is again the highest hit. †¢ About 19. 2% visit to Acer retail outlets. Demographically Students †¢ On the whole HP has the highest count of about 44% †¢ Visit to Acer retail outlet is 1% SME †¢ Again HP being the highest with about 33. % of visit †¢ About 6% of the people visited Acer retail outlets Working profile †¢ HP with 21. 2% is again the highest hit. †¢ About 19. 2% visit to Acer retail outlets. Measures that people undertake before their purchase decision—evaluating the product Geographically Coimbatore †¢ 71% purchases occur by comparing specifications †¢ 50% purchases also happen by comparing specification and checking offers †¢ 32% word of mouth Chennai †¢ 62% purchases occur by comparing specification. †¢ 45% purchases through comparing specification and checking offers. †¢ 27% through media †¢ 32% seeing demo Bangalore †¢ 52% comparing specification †¢ 38% word of mouth †¢ 30% comparing specification and checking offers †¢ 26% through media Demographically †¢ Students – 35. 5% of the purchases through comparing specifications 12. 1% through word of mouth 5. 6% each through checking offer and comparing specifications †¢ SME – 10. 7% of purchase through comparing specification and checking Offer 10. 7% only comparing specification 9% each through word of mouth & checking offer, word of mouth & Checking specification and checking specification and seeing demo. Working profile – 20% of the purchase through comparing specification 12. 5% through checking offer & comparing specification 11. 7% checking specification & media BRAND PERCEPTION CHECK: Perception linked with the brand name: Acer is still perceived to be in collaboration with Wipro. So it is giving a perception of a national brand amongst most people. Geographically †¢ Coimbator e only 62% of the people are aware that Acer is an MNC †¢ Chennai 67% had the awareness †¢ Bangalore 71% of the people knew that Acer is an MNC. Demographically †¢ Students – only 42. 5% perceive Acer as an MNC SME – only 17% of the SME perceive Acer as an MNC †¢ Working profile – 40. 7% perceive Acer as an MNC. Perception on the product parameters An index is got from the analysis which gives the quality index in the three different cities. This is done on a scale of 1 to 5 indicating where the parameter actually lies. †¢ Quality Geographically Coimbatore – 2. 56 Chennai – 2. 84 Bangalore – 2. 65 From the above data it is clear that Acer quality vice it lies in the fair zone but far towards good. Demographically Students – 1. 9 SME – 2. 8 Working profile 2. 72 Students perceive Acer’s quality to be fair. Both SME and working profile perceive Acer’s quality to be good. †¢ Service Geographically Coimbatore – 2. 22 Chennai – 2. 41 Bangalore – 2. 42 From the above data it is clear that Acer quality vice it lies in the lower fair zone. Demographically Students – 2. 43 SME – 2. 38 Working profile – 2. 05 The weighted average shows that the service of Acer perceived by the three different segments is invariably fair. †¢ Price. Geographically Coimbatore – 2. 55 Chennai – 2. 87 Bangalore – 3. 06 From the above data it is clear that Acer quality vice it lies in the fair zone in Coimbatore and far towards good in Chennai. In Bangalore price vice perception for Acer is good Demographically Students – 2. 9 SME – 2. 69 Working profile – 2. 9 The data above shows that the price of Acer products is perceived to be good invariably in all three segments. †¢ Performance Geographically Coimbatore – 2. 77 Chennai – 2. 88 Bangalore – 2. 60 From the above data it is clear that Acer quality vice it lies in between the fair and good zone. Demographically Students – 2. 82 SME – 2. 98 Working profile – 2. 86 The data shows that the performance of Acer products is perceived to be in between fair and good but more inclined towards good. Features Geographically Coimbatore – 2. 75 Chennai – 3. 01 Bangalore – 2. 71 From the above data it is clear that in Coimbatore and Bangalore Acer quality vice it lies in between the fair and good zone. In Chennai it lies in the good zone. Demographically Students – 2. 829 SME – 3. 22 Working profile – 2. 92 The data shows indicates that students and working profile perceive the features of Acer products to be in between fair and good. The SMEs’ perceive the features of Acer products to be good. Degree to which Acer products are recommended Geographically Taking the weighted average mean into consideration and rating the different parameters on the scale of 1 to 5 people feel that †¢ Coimbatore – 3. 2 †¢ Chennai – 3. 15 †¢ Bangalore – 3. 49 The respondents feel that they would probably not recommend Acer products to their friends / relatives / associates. Demographically †¢ Students – 3. 05 †¢ SME – 3. 625 †¢ Working profile – 3. 35 Students and working profile people feel that they would probably not recommend Acer to their known ones. SMEs response lies in between probably not to probably would and more inclined towards probably would. Checking if Acer desktops falls in the consideration set and in the preference set Geographically †¢ Coimbatore – 35% people considers Acer desktops while they are considering buying one. But when it narrows down to the preference set out of the 100 respondents only 30 respondents’ preferred Acer desktops and their preference level in the scale of 1 to 3 is 1. 5. This represents somewhere between third and second preference. †¢ Chennai – 36. 4% of the people have Acer desktops in their consideration set when they are to buy desktops. But it comes to the preference set the response is 1. 68 in the scale of 1 to 3. That is it somewhere between third and second preference. †¢ Bangalore – 46. 5% of the people consider Acer desktops when they plan for a purchase but their preference level in a scale of 1 to 3 is 0. 629. That is even below third preference. Or could be taken as a few people prefer Acer desktops as their third preference. Demograph ically †¢ Students – 31. 5% of the people feel that they would consider Acer desktops when they go for a purchase. Out of which when it comes to the preference set only 33 responses were there. In the scale of 1 to 3 it lays around 1. 5 which indicates their preference lies between third and second preference. †¢ SME – Around 50% of the respondents would consider Acer desktops while they decide a purchase. In the preference set only 13 responses where there and their preference lies between third and second preference more inclined towards second preference. †¢ Working profile – About 41. 7% would consider Acer desktops when they go for a purchase. Out of the consideration set only 41 responses preferred Acer desktops. Their preference lies between third and second preference (1. 68) in the scale of 1 to 3. Checking if Acer laptops falls in the consideration set and in the preference set †¢ Coimbatore – 56% people considers Acer laptops while they are considering buying one. But when it narrows down to the preference set out of the 100 respondents only 19 respondents’ preferred Acer laptops and their preference level in the scale of 1 to 3 is 1. 789. This represents somewhere between third and second preference. †¢ Chennai – 55. 6% of the people have Acer desktops in their consideration set when they are to buy laptops. But it comes to the preference set the response is 1. 6 in the scale of 1 to 3. That is it somewhere between third and second preference. †¢ Bangalore – 52. 5% of the people consider Acer laptops when they plan for a purchase but their preference level in a scale of 1 to 3 is 1. 8. That is even below third preference. Or could be taken as a few people prefer Acer desktops as their third preference The preference fro an Acer laptop, on the whole is between third and second preference and more towards third preference. That for Acer laptop is also between third and second preference but inclined more towards second preference. Demographically †¢ Students – 47. % of the people have Acer notebooks in their consideration set out of which only 36 people have it in their preference set and their ranking for preference in the scale of 1 to 3 is 1. 638. this indicates that their preference lies between third and second preference inclined towards second preference. †¢ SME – 58. 9% of the respondents say that they would consider Acer pr oducts but their preference level in the scale of 1 to 3 is 1. 7, heading towards second preference. †¢ Working Profile – 59. 2% have Acer in their consideration set and their preference level in the scale of 1 to 3 it lies at 2. 1 indicating that working profile people have Acer notebooks as their second preference. CONCLUSION The awareness of the brand Acer is average which is due to the low visibility of the brand to the customers. There is not enough advertisement and promotional activities that is undertaken to boost the brand. There must be a lot of investment made make the brand more visible. This will help the brand to build itself strong. The channel through Acer became aware to many people is through word of mouth. But to some extent even through internet and newspaper. There must be another research conducted to check if the word of mouth propagation is ctually causing a positive reinforcement or negative reinforcement. There are about 20% of the people who ha ve not heard of Acer. The amount of advertisements and promotions that we undertake is also comparatively low and it is not being noticed much. This is in turn affecting the visibility of the brand compared to the other brands that really pump a great amount of advertisements even being a new entrant in the market. This also is leading to the relatively low number of visits to the Acer retail outlets though having the highest network. Acer is also being perceived still as a national brand which is in collaboration with Wipro. People are not sure if Acer is an Indian or a foreign brand, which actually creates a wrong vibration in the purchase decision chain of the customers. SUGGESTIONS / RECOMMENDATIONS First thing that we need to do is change that perception and project ourselves as an MNC with the Indian emotions filled in it. We need to target our customer segment properly and advertise our product and brand We must focus on the other means of throwing light on the band like TV commercials, internet banners and magazine printed ads because the amount of people with media habits as TV, newspaper, internet is really huge. Acer has to be made awareness first regionally and then nationally. †¢ Tying up with educational institutions will increase the awareness and also the leads. †¢ Acer needs to redefine its target segment as to which is potential. The segment suggested is SMEs and college students. †¢ Acer needs to set its target properly and focus Advertisements to hit them especially the TV commercials. †¢ Designing gift offers and vouchers with the product also will help a lot to draw the attention of the customers. †¢ Online banner Advertisements can be designed and can be displayed on the widely used sites especially in messengers like Yahoo and Google talk. Popup inviting users to participate in online survey can be designed and implemented so that the perception of the people can be known periodically. †¢ Huge hoardings with the endorsed celebrity can be designed and put o places where are forced to see such as in the signals, near direction boards, outside famous malls, on road dividers etc. †¢ Service and support is one factor which has to be worked out properly. †¢ Providing good incentives and schemes to the dealers as Acer in India will help a lot as it is still a push product. †¢ Sponsoring for big events like the filmy events which happen and also sport. APPENDIX Dear Respondent: I am a student of Ohio University, Christ College carrying out a research project titled brand awareness and consumer perception of the branded PC vendors. I request you to kindly fill in this questionnaire. All the information provided by you will be strictly confidential and will be used only for academic purposes. Please put a tick mark or circle the bullets where ever necessary. 1. Do you own a Personal Computer / Notebook? Desktop Yes If yes, which brand? ____________ No Notebook Yes If yes, which brand? ____________ No 2. Which brand would you prefer to buy while buying a desktop or notebook? (HP, Lenovo, Acer, Dell Inc. Toshiba) 2. (a) Desktop ( rate your preference) |Rank | 1 |2 |3 | |Brand | | | | |Reason | | | | | | | | | 2. (b) Notebook ( rate your preference) Rank |1 |2 |3 | |Brand | | | | |Reason | | |