Thorntons chocolate Essay Example

Thorntons chocolate Paper 2.0 SWOT Analysis 2.1 Strengths 2.1.1 Manufacturing Thorntons Plc directed their key assembling and selling exercises in house. The capacity to screen the procedure of the boxed chocolate choice gives them more prominent command over the assembling procedure. This has empowered them to secure the formula of their center items. We will compose a custom exposition test on Thorntons chocolate explicitly for you for just $16.38 $13.9/page Request now We will compose a custom exposition test on Thorntons chocolate explicitly for you FOR ONLY $16.38 $13.9/page Recruit Writer We will compose a custom exposition test on Thorntons chocolate explicitly for you FOR ONLY $16.38 $13.9/page Recruit Writer Likewise, long periods of assembling in the chocolate business has additionally assisted with building up their assembling ability. Survey has additionally indicated that Thorntons was the main conceivable maker for 70% of its product offerings. This will give them upper hand over other chocolate makers. 2.1.2 Quality The utilization of value fixings guaranteed the nature of the boxed chocolate choice. It has empowered them to separate themselves from other chocolate makers. The organization possessed retail outlets gave a decent nature of administration by giving customized messages on icing during exceptional events. Thorntons chocolates newness is a particular element of their item. Utilizing more cocoa spread rather than vegetable fat has additionally indicated the quality in their items. The organization has kept up the clients experience by selling new and quality items. 2.1.3 Brand Name Thorntons has become a notable brand to the shoppers. Exploration review has demonstrated that customers positioned Thorntons in the fifth spot in their run of the mill UK high road items. Their shops have additionally become piece of the UK high road. 2.1.4 Products In 1925 a formula for Special Toffee gave the business an exceptional item. Walter Willen made the first plans for Thorntons Continental chocolate extend, which turned into the biggest selling expert variety of chocolates in UK. Moreover, since these items are still around until the current day, it shows Thorntons have skill in chocolate making. New advancement of French dull chocolate and Belgian milk and white chocolate determination has likewise been added to the Continental range. What's more, items were additionally extended to incorporate presents for each event, which included chocolate scented shirts and New Easter eggs. With the nonstop development of creating new items, Thorntons can beat the issue of occasional products. It causes them to build deals during top and off pinnacle season. 2.1.5 Technology In 1998 the organization had begun to introduce EPOS in the shops. Electronic Point of Sales will permit them to build productivity and have all the more convenient exhibition data. It will likewise assist them with reducing misfortunes later on with exceptional execution data. 2.1.6 Wide Distribution Channel Thorntons have their own shops to sell their items. Other than that, they have worked together with other retail outlets, for example, Marks and Spencer, Tesco and furthermore different food merchants so as to enlarge and fortify their market appropriation channel. Besides, they additionally offer their chocolate to bars and cafés to widen their piece of the pie. 2.2 Weaknesses 2.2.1 Short Lifespan of Product Thorntons chocolate doesn't have a long timeframe of realistic usability and is frequently inadmissible for deals in numerous retail outlets, corner shops, carports and a portion of the general stores. 2.2.2 Fluctuations of Demand The organization faces a great deal of weight and variances of interest because of solid occasional example. During happy season, for example, Christmas and Easter, business can increment ten times inside a couple of days. This will prompt the wastefulness of work and creation of chocolate. 2.2.3 Extra Cost of Labor To fulfill occasional need pressing staff requires the expanded utilization of easygoing laborers, which will prompt a fall in productivity. Moreover, occasional interest additionally requires the utilization of transitory staff in retail outlets. Brief staff frequently don't regularly have the quality and experience required, which could prompt unsatisfied clients. What's more, the requirement for easygoing specialists will likewise expand the expense of the organization. 2.2.4 Packaging The chocolates are enrobed in chocolate as opposed to shaped. In this manner, their hand showed up makes the bundling procedure less open to robotization in light of the fact that the chocolates are not in uniform sizes. 2.2.5 Customers Expectation Diversifying didn't give the client a similar encounter as shopping in a Thorntons-claimed shop and once in a while it could be hard to look after guidelines. Subsequently, Thorntons could wind up losing clients since they can't meet the clients desire. 2.2.6 Drop in Perceived Value Thorntons have gained ground to build up the companys business clients and have widened the scope of chocolate items to suit grocery store racks. These recently evolved items to suit the business clients were diverse contrasted with those sold at Thorntons own outlets. They varied by style and formula and customary clients couldn't be certain on the off chance that they were made by Thorntons. Therefore, it might prompt a drop in the standard clients saw worth and Thorntons itself losing their character. In this manner, they may wind up losing ordinary clients. 2.2.7 Lost Focus in Initial Objective In 1998, Thorntons have presented another 132 new and refreshed items and have enlarged the item range to put accentuation on tally lines, which went about as a tidbit or spur of the moment purchase. This has pulled in a more extensive scope of clients however it additionally carried them into rivalry with results of such organizations as Nestle and Cadburys. Here it shows that they have just lost center, since they ought not be contending with brands, for example, Nestle and Cadburys. Thorntons ought to have concentrated on their case chocolates and utilize their upper hand over others. 2.3 Opportunity 2.3.1 Use of Technology Thorntons have additionally utilized the web to let clients submit their requests or cause online buys, to hold existing clients and furthermore pull in new clients. Other than that, online buys can permit them to get data rapidly and decide if certain items are good or troublesome to the purchasers. Besides, online buys can give them an opportunity to make the chocolates and let them realize the amount they have to deliver for the online clients. 2.3.2 Penetration to European Market Thorntons extended their business exhaustive the obtaining of Gartner in Antwerp, which was their first European securing. From that point forward, they utilized Gartners items trough Thorntons retail arrange well as offering its own dessert shops to the Belgium organizations clients. Subsequently, they procured 2 French dessert shop retailers, Candice-Martial SA and Societe Nouvelle de Confiserie. Subsequently, Thornton utilized the open doors for development through acquisitions in Europe. 2.3.3 Seasonal Sales Thorntons chocolate are exceptionally reliable on occasional celebrations. Thusly, when happy seasons show up, the deals will blast and will expand the benefits. The separated item run suits the different interest of clients during various happy seasons. 2.3.4 Export to Other Foreign Markets Thorntons started to create deals outside UK by trading to Europe and Australia which had arrived at 300 thousand pounds. Fare to these remote markets will build creation and could accomplish economies of scale. 2.4 Threats 2.4.1 Competition Against Established Companies At the point when Thorntons needed to draw in a more extensive scope of clients, they went into the center range showcase. The extension of the objective market has lead them into rivalry against set up organizations, for example, Nestle and Cadburys. Since Nestle and Cadburys are as of now notable in this market portion, they have just made a high obstruction for Thorntons to enter. Besides, by entering the center range advertise, Thorntons which isn't utilized to computerization and large scale manufacturing will lose its upper hand on the off chance that they are in the center range showcase. At the end of the day, Thorntons won't have the option to utilize their current assets and points of interest to contend with Nestle and Cadburys. 2.4.2 External Factors During Easter 2003, Thorntons deals was influenced by the most smoking summer in 30 years. In June 2003, it uncovered that the organizations own stores deal had expanded by just 0.9%. This shows the deals of Thorntons will be influenced by outer powers, for example, climate. 2.4.3 Other Substitutes Thorntons rivaled a wide scope of items running from 5 to 10 pounds. Authority retailers, for example, Body Shop and KnickerBox gave blessings in a similar value run. In addition, postal blessings, for example, blossoms and wine were additionally routed to a similar market. Along these lines, rather than browsing Thorntons, buyers will have more decisions to look over the market and in this specific value go. 3.0 Porters 5 powers Analysis on the Chocolate Industry in UK The five powers structure distinguishes the wellsprings of rivalry in an industry or division. (Johnson Scholes 2002, pg 112) 3.1 Threat of Entry There are numerous variables which will prompt the danger of passage. These components are economies of scale, item separation, capital necessities, cost preferences of autonomous size, access to dissemination channels and government guidelines. 3.1.1 Product Differentiation For this situation, it is referenced that the UK dessert shop showcase is profoundly serious with a lot of item and bundling development. What's more, the chocolate advertise has many sub-parts. This shows the chocolate business in UK has makers who place incredible spotlight on item separation. At the point when these chocolate makers separate their items, it makes a more extensive decision for chocolate darlings and this will discou

Brand Philosophy Essay

The brand NEWE was made and these days follows the mean to show women’s magnificence and sharm. Primary objective of the brand is to put forth all potential attempts to discover an answer of ladies skin inconveniences. Another methodology of the organization is to make female skin progressively sparkling, brilliant and wonderful. Strategic new definition and one of high-need objectives of the organization is to deactivate skin vitality and make it looks loaded with life and radiate through new advancements advances creating. NEWE is making everything conceivable to item propelled beauty care products utilizing fragile CGMP development process. This procedure furnishes skin with normal fixings as well as dependent on just regular fixings taken from clean condition. Science from nature NEWE is attempting to breath life into skin advancements closer science and bit by bit taking the bearing to perfect skin. In view of human endeavors, common fixings and inventive advancements NEWE is going to excellent future. With exceptional dynamic thoughts and creative systems NEWE gives the skin’s magnificence all ladies long for. 6. NEWE’s methodology and impacts Lightening Snow brightening (fundamental) Brightening (BB) Ultraviolet beams square Time lock (BB) Time lock (Basic) Golden mark grand Gold treatment Wrinkles evacuation & enemies of wrinkles treatment 7. NEWE’s systems depiction & unique highlights Name of the strategy | Skin type| Product development | Skin issues accessible for care | Functions| The exceptional highlights of the technique | Gold mark deluxe| All skin types| Toner, emulsion,essense,cream| Lack of elasticity,fine wrinkles, giggle lines| Wrinkle therapy| 1. Contains of 99% unadulterated gold 2. Moisture& hostile to maturing impacts 3. Delicate surface, high consistence of nutritions| Snow white| Oily ,join skin| Serum, cream, spa-arrangement, BB cream| Lack of dampness, spots, flaw, dim skin| Lightening, BB (2 phases)| 1. impact of 7 red dampness & brightening impact 2. Light surface, simple utilizing 3. Purslane, white birch dynamic concentrates treatment | Time lock| Dry skin| Serum, cream, eye cream, BB cream| Lack of elasticity,fine wrinkles, giggle lines, profound wrinkles, skin inconveniences | Wrinkle treatment, BB (3 phases)| 1. Contains of pea ’s protein (undifferentiated organism culture medium) 2. Contains of bean’s aging concentrates 3. Surface brimming with nourishments, wet using| Gold treatment | All skin types| Serum, cream| Dark skin, absence of versatility, blurring skin| Wrinkle treatment & helping (twofold effect)| 1. Contain 99% gold components2. contains of caviar extricates 3. giving a dampness from chell | 8. Healthy skin & answers for various age bunches Age bunch 25-30 1. After the age 25, skin starts to decay vitality and maturing process gradually begins (particularly on account of marriage, pregnancy and birth of kids way of life in general changes a great deal, what impacts on skin condition). 2. Fine wrinkles, snicker lines show up. 3. A propensity of decline skin vitality and flexibility. 4. Skin gets more tightly, and wrinkles close to mouth zone become progressively obvious. 5. In spite of the fact that consistence of oil/soggy in skin nearly the equivalent with 20-25 age gathering, it’s when skin can change its sort startlingly. Issue & healthy skin Problem: 1. In spite of the fact that there’s no huge contrast with 20-25 skin condition, because of instances of pregnancy & birth of youngsters a condition of skin starts to change. Care: 1. Picking beauty care products which suits the skin type, securing skin and keep the essential dampness balance. 2. Focusing on security skin from bright beams and other outside motivations. 3. Dealing with skin utilizing helping makeup if there should be an occurrence of fine wrinkles, giggle lines appearance. 4. Measure of serum emission at eye, mouth, cheek zone starts to diminish, so face demeanor wrinkles ought to be taken consideration particularly. Exhortation NEWE SNOW WHITE LINE! 9. Skin care& answers for various age bunches Age bunch 30 Skin condition 1. The state when steadiness of the skin is overlap most. 2. In examination with 20-s maturing process noticeable more, yet because of nonstop hormone emission and stable way of life most adjusted skin condition 3. Diminishing of skin flexibility, skin becomes pigmented effectively, fine wrinkles, snicker lines show up. 4. Digestion and all skin responses become more slow; accordingly sebum emission decreases too. 5. Skin looses sparkle and gleam, gets coarser, the dampness level diminishing. Issue & healthy skin Problem: 1. Skin becomes dryer, and sleek skin inconveniences decline. 2. Increment of fine wrinkles, snicker lines and different difficulties associated with maturing process (time, when individuals give more consideration on maturing process). Care: 1. 0 age is when digestion hinders, so to speed up dissemination of the blood regular back rub and packs (ought to be utilized 1-2 times each week) are essential measures. These strategies actuate a vitality stream in the skin, making it vitalized. 2. The individuals, who feel their skin more close and dry than previously, ought to incorporate embodiment utilizing in their regular day to day existence and keep the dampness level a djusted constantly. 3. To forestall skin vaporization sustenance cream ought to be utilized consistently both with eye cream against eye wrinkles& chuckle lines. Exhortation NEWE TIME LOCK LINE NEWE GOLDEN THERAPY LINE 10. Skin care& answers for various age bunches Age bunch 40-50 Skin condition 1. Maturing process turns out to be increasingly noticeable and quick, wrinkles show up at eye-mouth zone as well as at different pieces of face 2. Time when skin gets dry and the dryness is noticeable moreover. 3. Skin flaw swells, skin looks tight and coarse. Issue & healthy skin Problem: 1. Maturing of the skin turns out to be unmistakably noticeable, sebaceous glands’ work turns out to be more awful, dermis structure and associations go off, skin flexibility diminishes quickly. Care: 1. Giving a great deal of consideration on avoidance of skin dryness & and the misfortune made by maturing process, decision of high-nourishment beautifying agents. 2. Utilization of forestalling maturing process items, giving uncommon consideration with the exception of the utilized each day. 3. Utilization of packs carrying new vitality to the skin; customary back rub. 4. Utilization of plowshare cream and hostile to wrinkle cream together. Exhortation! NEWE GOLDEN LABEL DELUXE LINE NEWE TIME LOCK LINE 11. Brilliant Label †hostile to maturing Providing skin with 99% gold †bliss for skin! Giving of 99% gold peptide Adenosine †tried by Korea Food & Drug Administration Anti-wrinkle parts & fixings 12. Brilliant Label †hostile to maturing Pure Gold 99 % * Pure gold utilized since Middle Age Era to forestall maturing forms, it amicable with the body, there is no erosion, doesn’t cause sensitivity; it’s facilitate cell recovery impacts and celebrated everywhere throughout the world by detoxification the toxic substance, a wispy whiskers, sanitization and helping impacts. * Adenosine-the impact of wrinkle-expulsion verified by Korea Food ;amp; Drug Administration. Because of fixings viable both at forestalling wrinkle and their evacuating simultaneously. * Peptide †gets quick consumed by skin quick; because of remarkable enemies of wrinkles impact completely saturate dry ;amp; brown complexion, furnishing it with essential sustenances. 13. Brilliant Label †hostile to maturing NEWE GOLDEN LABEL DELUXE TONER 150 ml From the exact instant of contacting the skin, toner gives it gold concentrates and leaves the sentiment of dampness because of collaboration of nourishments and collagen. Toner keeps skin flexible, spotless and brimming with vitality, forestalling wrinkles simultaneously. NEWE GOLDEN LABEL DELUXE EMULSION 150 ml Due to the cooperative energy of fixings (gold, peptide and collagen blended in ideal extents) gentle emulsion keeps skin spotless, flexible and new. NEWE GOLD LABEL DELUXE ESSENSE 150 ml Luxurious advance substance comprises of 99% gold concentrate and collagen expel all skin and turn it back to the youthful age times. NEWE GOLD LABEL DELUXE CREAM 50 g Luxurious cream profoundly furnishes skin with fundamental nourishments, breathing life into free skin, and return dry skin into vivacious, brimming with versatility one. 14. Snow White _ brightening Because of the complex of arbutin and 7 †red concentrates makes skin brilliant and gleaming perfectly. Arbutin †helping part, impact was tried by Korea Food ;amp; Drug Administration. Saturating factor †sap of a white birch, puslane extricate * 7-RedConcentrate †tomato, rose, camellia seeds, rubus coreanus natural product, rooibos, safflower seeds, peach †complex of 7-red fixings. 15. Snow White _ brightening Arbutin †the fixing was verified by Korea Food ;amp; Drug Administration. Due to involved brightening segments helps pigmented skin and makes it clean perfectly. - Red segments †involving impacts of 7 red plants fixings, this complex keep skin from oxidation, control dampness balance and carries skin to the best condition, making it sound and brilliant. Sap of a white birch, puslane remove †shields skin from outside disturbances, gives fundamental dampness and makes skin brilliant, versatile and smooth. 16. Snow White _ 7-Red Complex 1. Ro oibos †helping impact, skin inconveniences anticipation impact Anti-oxidation impact, amazing skin defender 2. camellia seeds †makes skin delicate and smooth, shields from enemies of oxidants; Makes brittle and flaky skin sound . rose blossom †ground-breaking impact of skin recovery, brings crisp inclination Heals skin tingling, irritation, recuperation impacts 4. Oil of safflower seeds †exceptional plowshare; wellspring of nutrient E 5. rubus coreanus organic product †ground-breaking impact of skin recovery, brings crisp inclination; Heals skin tingling, aggravation, recuperation impacts 6. Tomato †Anti-oxidation impact; skin break out sanitization impact 7. Peach †anticipation of skin dryness; carries the insusceptibility to harmed skin; enact blood dissemination and improve cell structure of skin 17. Snow White _ brightening NEWE SNOW WHITE SERUM 40 ml Serum pervades into the

SWOT Analysis Examples

SWOT Analysis Examples Running a business is no mean feat. There is an endless list of tasks that need to be done. Managing finances, bookkeeping, managing personnel, production, purchasing, marketing, customer service, you name it.With all these activities demanding your attention, you can easily get overwhelmed and forget about the big picture.Yet if you want your business to remain successful in the long term, you need to periodically look at things from a broader perspective. You need to look at how your business is performing at the moment and how you expect it to perform in future. This is where a SWOT analysis comes in.WHAT IS A SWOT ANALYSIS? A SWOT analysis is a simple yet powerful strategic planning model that helps both new and existing businesses to come up with a business strategy. The Term SWOT is an acronym for strengths, weakness, opportunities and threats.The SWOT analysis allows a business to look at its future potential by identifying what the business is doing well and where it needs to improve, both from an internal and external perspective. It also allows the business to identify and plan for changes that might impact the business’s future wellbeing.Strengths and weakness provide an internal look into the company. They represent factors that are within the control of the company, things that you have the ability to change.Examples of factors that might fall under strengths and weaknesses might include things such as your product, your business model, your team, your location, patents and intellectual property, and so on. Strengths and weakness also focus mostly on the present. They look at what you are doing now and its impact on your business’ wellbeing.Opportunities and threats, on the other hand, are external. They are things happening within the market and the larger business environment. There is nothing you can do to change them. You can only react to them by either taking advantage of opportunities or protecting your business against threats.Examples of factors that might fall under opportunities and threats include your competitors, government regulation, market trends, prices of raw materials, technological change, and so on.Unlike strengths and weakness, opportunities and threats have their focus on the future. They look at things that might happen in future with a significant impact on your business.SWOT analyses can be used to gain greater insights about the entire organization or individual projects within the company. For instance, you can use a SWOT analysis to evaluate the potential of a planned content project, an upcoming advertising campaign, a new product, and so on.SWOT analyses should typically be conducted at the beginning of a strategic planning process or when the organization/project wants to refresh its strategy. If possible, the entire leadership team should be involved in the SWOT analysis in order to have a comprehensive look into the company and the competitive environment and business landscape.BREAKING DOWN THE SWOT ANALYSIS PROCESSWhile we know what SWOT stands for, let’s take a more detailed look into each element of a SWOT analysis and how to perform the analysis on your organization or project.StrengthsStrengths refer to things that your company does well. They are the internal, positive attributes that help your business stand out from the competition.They include internal resources and tangible assets that help the business achieve its goals.Some of the questions you might ask yourself to help you identify your organization’s strengths include:What are we good at? Is it customer relationships? Are we good at coming up with innovations?Which of our business processes work well?What is our biggest source of financial growth? Is it a certain product? A certain customer segment?What are our competitive advantages over our competition?What do our customers love about our products?Where does majority of our customer growth come from?What resources do we have access to that our competitors do not?What is our unique selling proposition?What are our brand’s most positive attributes?What physical assets do we have? Is it equipment, cash, technology, customers, or patents?WeaknessesWeaknesses are the negative factors that make it harder for your business to achieve its goals.They include things that your company lacks, resource limitations, things that your competitors do better than you, an unclear unique proposition, and so on.Weaknesses are things you need to improve in order for your business to remain competitive. Some questions you might ask yourself to help you identify your organization’s weaknesses include:What are we not good at?What does our business need in order to be competitive?Do we have any skill gaps in our team?Which business processes do we need to improve?Are there any tangible assets, such as money or equipment, that our business is lacking?Is our location the most suitable in order for us to achieve success?What is our biggest finan cial weakness?What do our customers complain about the most? Where do they say they would like to see us improve?Why do customers stop buying from us?What are the biggest bottlenecks in our sales funnel?OpportunitiesOpportunities are the factors within your business environment that, if taken advantage of, can lead to improved business performance.Some questions you might ask yourself to help you identify your organization’s potential opportunities include:Are there trends in the market that might encourage customers to buy more of the type of products we are selling?Are there any forthcoming changes to regulations that might make it easier for our organization to do business?Is there an upcoming event that our organization can take advantage of to improve its business?What is the biggest opportunity we can take advantage of to grow the business? Is it introducing a new product? Going after a new market?Are there any upcoming technological innovations that will make it easier for us to do business?Are there some tools or resources that we are not taking advantage of or that we are not using to full capacity?What changes can we introduce to our products and processes in order to improve our business performance?In what way can we make our advertising resonate better with our target customers?Are there emerging forms of advertising that we can take advantage of?Do we expect any positive change within your external business relationships (vendors, partners and customers) that might have a positive impact on our business?ThreatsThreats refer to any external factors that might make it difficult for you to do business or even threaten the existence of your business.Threats include things like emerging competitors, changing government regulations, changing customer attitudes towards your company or industry, negative media coverage, and so on.Understanding any potential threats to your business helps you to come up with contingency plans for dealing with the threat s in case they occur, before they occur.Some questions you might ask yourself to help you identify your organization’s potential threats include:Are there any potential competitors that might enter the market?Are there market trends that might negatively impact the business?Are there any upcoming technological changes that might disrupt our business model or even our entire industry?Are there any upcoming regulatory changes that might negatively impact our business or our industry?Will we be able to continue getting your raw materials from your suppliers at favorable prices?Are there any changes to consumer behavior and attitudes that might have a negative impact on our business?Are there economic changes, such as a recession, that might make it difficult for your customers to continue buying your products?Are your employees satisfied? Is there anything that might lead to a high turnover within your organization?Is there a risk of political changes, such as war or instability, tha t might affect your ability to do business?Is there anything you are doing within your business that could potentially fail?The questions listed in the above section are just a way to help you dig deep into your organization and business environment and identify your business’ strengths and weaknesses and any potential opportunities and threats.Of course, the questions might change depending on your business and industry.To make it easier for you to get started with your SWOT analyses, below are three real life examples of SWOT analyses from some of the biggest companies in the world. Going through them will make it easier for you to come up with ideas that might be more relevant to your business.EXAMPLE ONE: NIKENike is an American multinational corporation that focuses on the design, manufacture and sale of sports and leisure footwear and apparel. It is also the biggest sports shoe brand in the world.Below is Nike’s SWOT analysis for 2018.StrengthsStrong brand image â€" Nike i s the biggest brand in the sports footwear and apparel category. Its brand is associated with ethical and customer centric business, high quality and stylish products and innovation. Nike’s is the most valuable brand in the sports apparel industry, with a brand value of 28 billion.Excellent marketing capabilities â€" Nike has an innovative, well-crafted marketing strategy, coupled with a big marketing budget. The company spent $3.3 billion on marketing in 2017. This allows Nike to remain ahead of the competition.Financial strength â€" Nike has a lot of financial clout compared to its competitors. The company grew its revenue to $34.4 billion in 2017, representing a 6% increase from the previous year.Global presence â€" Nike has a presence all over the world, with 790 stores and factories outside the United States.Large distribution network â€" Nike has a wide and well managed distribution network, working with over 500 suppliers across 42 countries.WeaknessesOverdependence on US M arket â€" Despite its wide global presence, Nike is still very dependent on its US market, which accounted for about 46% of its revenue in 2017.Increasing expenses â€" The increasing competition in the sports footwear and apparel market has resulted in an increase in Nike’s marketing expenses.OpportunitiesDigitization â€" For Nike to retain its position as the biggest sports wear brand, it needs to invest even further in digital marketing and ecommerce. As more and more people continue shifting to online shopping, investing in these areas can significantly increase the company’s growth and profits.Acquisitions â€" The company also has potential to grow even faster by acquiring companies in related fields.Global expansion â€" Nike’s ecommerce websites are currently available in 45 countries only. The company has room to grow even further by expanding to even more countries, particular in the Asian region, which is one of its fastest growing markets.Changing customer attitude †" More and more people are becoming conscious of their health and trying to adopt healthier lifestyles. This means that the global market for sports and lifestyle brands will grow, presenting an opportunity for Nike to further grow its sales.Manufacturing revolution â€" The manufacturing revolution has brought with it an increasing focus on 3D printing and new, innovative materials. This presents an opportunity for Nike since it has the potential to improve the manufacturing and production process.ThreatsCurrency fluctuations â€" Being a global company, the fluctuation of foreign currencies against the US dollar negatively affects Nike’s earnings.Increased competition â€" There is increasing competition from other sportswear brands, such as Adidas and Under Armour. This has forced Nike to invest more heavily in marketing and operations.Growing marketing and HR expenses â€" The increasing competition and the continued growth of the company have increased its marketing and HR relate d costs.Legal issues â€" There are increasing industry ethics and standards that the company has to comply with. Compliance to these standards can increase costs for the company, while failure to comply can hurt the company’s reputation.EXAMPLE TWO: STARBUCKSStarbucks is the world’s largest coffee chain, with a presence in 75 countries and a revenue of $22 billion in 2017.The company operates franchised stores situated in high-traffic, high-visibility locations. Below is Starbucks SWOT analysis for 2018.StrengthsSuperior financial performance â€" Starbucks experienced superior financial performance in 2017 as a result of great operating efficiency and growth, both financial and physical. The superior financial performance gives investors confidence in the company and allows it to make speculative investments.Fast growing presence in China â€" Starbuck’s store network in China has grown very rapidly, from 570 stores in 2011 to 2936 stores in 2017, which are more than those of a ll its competitors combined. With China being the second fastest growing market, Starbucks is well positioned to conquer the Chinese market.Strong brand image â€" Starbucks has a strong brand image that is associated with premium products, ethical business and a customer centric focus.Premium quality coffee â€" The company goes to great lengths to get the best coffee beans from the best coffee producers, which allows Starbucks to provide coffee beverages that are way better than its competitors.Customer loyalty â€" Starbucks has built a strong brand image, which has in turn led to a very high level of customer loyalty.WeaknessesLittle focus on marketing â€" Since its founding, Starbucks relied on publicity and work of mouth marketing rather than huge marketing campaigns. While it has recently started focusing more on marketing, its marketing expenditure remains low compared to competitors.High overhead â€" Starbucks’s high operating expenses limit its profitability. The company sp ent more than 83% of its entire revenue in 2017 on operating expenses.Premium pricing â€" Due to its premium pricing strategy, Starbucks has a limited customer base.OpportunitiesDigital marketing â€" Digital technology provides an exciting opportunity for Starbucks to engage with customers and market the brand even better. By taking advantage of digital technology and AI, Starbucks can engage better and establish a deeper connection with customers, leading to increased customer satisfaction.Growing Asian market â€" The rapidly growing Asian markets present a lot of opportunity for Starbucks. The brand is investing in capturing huge portions of the Chinese and Indian markets.Mobile technology â€" Smartphone penetration is increasing around the world and more and more people are depending on their phones for shopping and payments. Incorporating the use of mobile apps can lead to increased revenue and profits for the brand.Acquisitions and partnerships â€" Acquisition of smaller food a nd beverage brands and partnerships with other brands also presents an opportunity for Starbucks to grow even faster.ThreatsIncreasing competition â€" There has been increasing competition in the beverage industry. Starbucks also faces competition from other fast food brands that are do not focus exclusively on beverages. This has led to Starbucks increasing its marketing expenditure.Increasing overhead costs â€" Starbucks increasing operating costs are resulting in a decline in the company’s income.Changing customer trends â€" People are becoming more aware of health concerns and are looking for healthier beverages. This is a threat to beverage companies like Starbucks since they might have to change their menu to incorporate the new customer preferences.Regulatory pressure â€" Businesses with an international presence are subjected to higher legal and regulatory pressures, which lead to compliance expenses and difficulty in international expansion.EXAMPLE THREE: FACEBOOKFacebook is the world’s largest social media platform. What started as a college project now enjoys over 2 billion users and is worth an estimated $138 billion.Below is Facebook’s SWOT analysis for 2018.StrengthsLeading social media network â€" Facebook is the leading social media network, popular among individual users, businesses and other groups. Facebook keeps the platform engaging and attractive for users by introducing various features to the platform.High number of users â€" Facebook has over 2.3 billion users, which is more than a third of the world’s entire population. This huge number of users gives Facebook a very significant competitive advantage over its competitors.One of the leading online advertising businesses â€" While Facebook falls behind companies like Google when it comes to online advertising, it is still one of the leaders in this area. The company generated a revenue of close to $40 billion from online advertising in 2017.Owns multiple platforms â€" In additio n to the Facebook platform, Facebook Inc. also owns several other social media platforms, including Instagram, WhatsApp, Messenger and Oculus. This gives the company reach an even wider reach.Excellent human resource management â€" Facebook is one of the best companies to work for. It pays its staff well and has policies that provide its staff with numerous opportunities for growth. This has helped Facebook attract some of the best talent in the world.Research and development â€" To keep its platform attractive and engaging for users and remain technologically ahead of its competitors, Facebook invests heavily in research and development. In 2017, Facebook spent about $7.8 billion in research and development.WeaknessesUser privacy concerns â€" Lately, Facebook has been under a lot of fire due to its user data policies. This has led to a decline in Facebook’s popularity, resulting in the company missing some of its revenue targets.Tainted reputation â€" In addition to user privacy concerns, Facebook’s reputation has also been tainted by concerns over fake news and breeches like the Cambridge Analytica scandal.Management issues â€" Most of Facebook’s problems, including the user privacy concerned, are directly linked to the company’s management problem.OpportunitiesDiversification â€" Through its other platforms, Facebook has the opportunity to diversify its business and increase its sources of revenue.Acquisitions â€" Already, Facebook has made several acquisitions. The company still has the potential to increase its revenue by acquiring even more technology startups.New user segments â€" Facebook user base mostly comprises of young to middle age people. By targeting older users and adding extra features that make the platform attractive to businesses and institutions, Facebook can tap into additional user segments and increase its number of users and revenue.ThreatsCompetition â€" Facebook is facing a lot of competition from other tech companies such a s Google, Amazon, Apple and Microsoft.Regulations â€" Due to the user privacy concerns and the Cambridge Analytica scandal, Facebook has been forced by governments to become more accountable and transparent.Operational costs â€" Facebook growth has led to an increase in its operational costs, mostly due to the increased demand for data centers and technical infrastructure.WRAPPING UPA SWOT analysis is a useful tool for evaluating your business’s current performance and its future potential.By now, with the help of the examples provided above, you should be able to conduct a SWOT analysis for your business or project.Remember that the SWOT analysis is a strategic planning model. This means that after you are done conducting the SWOT analysis, you should use it to come up with a strategy for your business.To do this, ask yourself how you can capitalize on your strengths, how to improve on your weaknesses, how to take advantage of your opportunities and how to protect yourself from t hreats.

William Shakespeare s Life And Life - 1307 Words

William Shakespeare s life was very interesting, to say the least about him. â€Å"An English playwright and poet, William Shakespeare is often considered the greatest dramatist the world has ever known and the most recognized poet in the English language† (Lindaman). From a very young age, William was a very bright kid, who had gained a love for theater. Ever since that love as a kid, it only grew stronger. Not only did he have a love for theater, but also poetry. Throughout Shakespeare’s life family has been a huge part in all of his successes, especially his father. William Shakespeare was born in Stratford-upon-Avon in 1564. The exact date of William’s birth is not clear, although it is said to have been April 23. William was the third oldest of eight siblings. William although was not the oldest sibling, but he was the first son. William had 3 younger brothers and 4 sisters, two of which were older than him and two being younger. Out of the four sisters, Wil liam had only one, Joan Shakespeare, that lived past her early childhood years, due to the plague. William’s three other brothers all lived fairly old. One brother died in 1607, which was when William was 43. Shakespeare’s other two brothers both lived within the last five years of William’s life. His father John Shakespeare raised all eight siblings by himself. John owned a small glove making shop, in which he had gained by trade. John Shakespeare provided William with a sound education at Stratford’s school, forShow MoreRelatedWilliam Shakespeare s Life And Life3795 Words   |  16 PagesResearch Paper March 23, 2016 William Shakespeare was born on April 23, 1564, in Stratford-upon-Avon to John Shakespeare and Mary Arden. Shakespeare was assumedly educated at the King?s New School in Stratford with an ?emphasis on the Latin classics, including memorization, writing, and acting classic Latin plays,? writes an article entitled Shakespeare?s Life, found on Foldger Shakespeare Library. He most likely attended until around age fifteen. In late 1582, Shakespeare at age 18 married Anne HathawayRead MoreWilliam Shakespeare s Life And Life3055 Words   |  13 PagesResearch Paper March 23, 2016 William Shakespeare was born on April 23, 1564, in Stratford-upon-Avon to John Shakespeare and Mary Arden. Shakespeare was assumedly educated at the King?s New School in Stratford with an ?emphasis on the Latin classics, including memorization, writing, and acting classic Latin plays,? writes an article entitled Shakespeare?s Life, found on Foldger Shakespeare Library. He most likely attended until around age fifteen. In late 1582, Shakespeare at age 18 married Anne HathawayRead MoreWilliam Shakespeare s Life And Life2165 Words   |  9 PagesWilliam S. U’Ren’s parents came to the United States from Cornwall, England. William Richard U’Ren and his wife Frances, were religious followers of John Wesley and looked at the United States, as a new start. William S. U’Ren was born in Lancaster, Wisconsin, on January 10, 1859, and would be brought up within a religious home. His mother focused on the reading of the bible and understood the stories that foretold individuals looking for a better life. At the age of 17 (1876), William left hisRead MoreWilliam Shakespeare s Life Experiences997 Words   |  4 Pages Kemal 1 Ayesha Kemal Mrs. Holcombe Period: 7 10/05/14 Shakespeare’s Life Experiences William Shakespeare was born on April 26, 1564 to John and Mary Shakespeare. As a child Shakespeare grew up in the town of Stratford-upon-Avon in the United Kingdom. He grew up attending a school called King Edward VI School, where he learned to read, write, and use proper grammar. He continued to attend school until his family had some economic hardships and he was unable to attend university. Instead he got marriedRead MoreWilliam Shakespeare s Life And Accomplishments1819 Words   |  8 PagesAs we all know William Shakespeare was a well known and a highly sought after writer, but did he really deserve all that fame? As early as 1709, with Nicholas Rowe s publication of his edition of Shakespeare s works, the little information that we had about William Shakespeare began to show. Other than several early minor accounts, the preface of Nicholas Rowe s edition contained the first biography of William Shakespeare. Rowe presented eleven known facts about Shakespeare s life. By 1821, howeverRead MoreWilliam Shakespeare s Life And The Elizabethan Age Essay1474 Words   |  6 PagesWilliam Shakespeare was the great poet, actor, and playwright from the Elizabethan age. William Shakespeare was born on April 23, 1564 and would then die exactly fifty two years later. Throughout time, his plays have continued to grow in popularity and notoriety. Many of the saying first penned by William Shakespeare, we still use today. Such lines as; â€Å"As good luck would have it (The Merry Wives of Windsor), Dead as a doornail (2 Henry VI), Full circle (King Lear), and Milk of human kindness (Macbeth)†Read MoreWilliam Shakespeare s Life Of The English Language1425 Words   |  6 Pagestown northwest of London (Biography 2016). William Shakespeare grew up modestly throughout the early years of his life, but the influence that he had in the literary world was anything but. His childhood education and young-adult jobs aided him in creating a name for himself gradually to t he theater. With patience and commitment towards his writings, Shakespeare became known as the finest poet of the English language (Lineback 2016). As a child, Shakespeare had two older sisters and three younger brothersRead MoreWilliam Shakespeare s Life And Work Transcends Time1092 Words   |  5 PagesElizabethan time period, William Shakespeare began his remarkable career as a playwright changing/impacting blank. William Shakespeare’s life and work transcends time because of their relative relatability. William Shakespeare’s childhood was privileged in some ways. In â€Å"William Shakespeare; Life of Drama,† a documentary produced by by Rod Caird, Shakespeare was christened on April 26th in the year 1564. According to the website â€Å"Shakespeare of Stratford† published by Mabillard, Shakespeare was enrolled inRead MoreWilliam Shakespeare s A Good And Lasting Legacy822 Words   |  4 PagesWilliam Shakespeare William Shakespeare left a good, lasting legacy that we see almost every day and we don t even know it s there. A legacy is something that you leave behind weather good or bad, Shakespeare s left a legacy of books and being thought as one of the greatest writers in the world. In William’s life he created many pieces of literature and words that people use everywhere today. We may not know a whole lot about William Shakespeare’s life but we can see that he was a veryRead MoreEssay On William Shakespeare1127 Words   |  5 PagesThis is an informational essay about Poet, Actor, and Playwright,William Shakespeare. In this essay you can find much information ranging from fun facts to his death. This essay tells much about his life and includes some details of family members. The key purpose of this essay is to inform curious people about William Shakespeare. â€Å"I regard the theatre as the greatest of all art forms, the most immediate way in which a human being can share with another the sense of what it is to be a human

The Most Disregarded Fact Regarding Best Research Paper Ever Exposed

The Most Disregarded Fact Regarding Best Research Paper Ever Exposed Research paper topics take a lot of research work and it is pretty hard for students to write back on research paper topics due to unavailability of time and material. Do not pick a research paper topic that is rather tough to research about. Without a suitable knowledge it's impossible to do a paper on it. The more you comprehend the simpler it's for you to compose a thriving research paper. It's surprising how quickly comp points can accumulate! A period at the conclusion of your very last sentence is all that is necessary. You may simply get a research paper online and set an end to your struggles efficiently. Make certain your paper follows a continuous field of logic. It isn't always simple to be in a position to discover a research paper that will fulfill your requirements perfectly. Otherwise, you are likely wondering what you could do in order to receive your research paper done in time and minimize your odds of failing the class. Research paper writing in high school needs to be done as per a plan and well-structured way. There are many sites that provide you writing courses with a fantastic assortment of available choices. There are lots of things that you're able to follow so that it is possible to get one of the greatest papers in your class. In case you're not a distant-education individual, it is strongly suggested that you attend some university writing courses. Showing awareness about recent changes in the subject you're writing on is very critical to win a fantastic grade. You should make an outline of the whole work so you don't mess up with the whole course of act ion. It's recommended that you just opt for the topic that it is possible to deal with, for instance, if you're not t sketching the personality characteristics then you need to better not elect for it. It's quite easy to use in addition to self explanatory. It is advised to look for the one which has an excellent reputation and offers high-quality papers at economical rates. Consider different formats or varieties of papers there are, and the various types you have written. Writing quality essays is the principal purpose of our services. Order top-notch essay at the moment and certified specialists will do their very best to supply you with higher quality at affordable price. The War Against Best Research Paper Ever 10 most popular sorts of great essay ever been. Look for a sub-topic you're interested in and try to find a fresh strategy. The majority of the folks have a tendency to run away from politics and thus the politics essays also, therefore it is quite important to grab the interest of the readers till the conclusion of the essay and that would be much difficult I know. There are now many sites that provide help in providing you with creative writing tips for your school research papers or term papers and so on. Consequently, students may develop different thesis for unique themes to compose essays on hamlet. Therefore, many students and employees decide to acquire cheap essay rather than writing it themselves. Following are a few of the suggested sociology essay topic for those students that are unable to pick a great topic for their assignment. Most professors might also want to take a look at your tentative controversial research paper topics list before starting. In an argumentative essay you're supposed to present arguments about either side and please so take note of important events and court rulings about the topics you're speaking about. There's well-known that you aren't going to have the ability to compose a fantastic insightful research paper if you're not interested in the subject overall and in this issue particularly. Generally the head of your course will give a list of research paper topics and you'll have to choose one which you're interested in. The entire research should be constructed around or from the subject. When deciding on your research paper topic, you have to make certain it is neither boring nor worn out. An intricate research paper topic will not simply take lot of time but in addition might not be easily comprehensible due to its complexity. You need to try to choose a topic for your research subject in line with the instructions of your professor. In every case always go for something which you care about otherwise only the practice of researching the idea is going to be a miserable experience for you. 1 trick is to join at them all so they'll begin sending you promotions immediately. Moreover, copying material right on the internet may cause situations of plagiarism, which are totally prohibited in the majority of institutions. Moreover, copying material straight from the internet might lead to instances of plagiarism, which are strictly prohibited in the majority of institutions.

Liberty Baptist Theological Seminary Free Essays

There has been a long debate about the Constitutionality of paid military chaplains. Is there a legal basis for such or is it a mere supposition? Does the government have a legitimate and legal basis to pay chaplains for their services or is it doing so â€Å"just because† and is getting away with it? Could it be legally challenged and done away with? These are the questions. The First Amendment of the Bill of Rights to the United States Constitution is the legal basis of the military chaplaincy. We will write a custom essay sample on Liberty Baptist Theological Seminary or any similar topic only for you Order Now Here is how. The First Amendment states: Congress shall make no law respecting an establishment of religion, or prohibiting the free exercise thereof; or abridging the freedom of speech, or of the press; or the right of the people peaceably to assemble, and to petition the Government for a redress of grievances. The amendment is generally viewed as being composed of two separate clauses; the Establishment Clause and the Free Exercise Clause. Each of these clauses is designed to protect those fundamental human rights which are so foundational to the ideals of our nation: life, liberty, and the pursuit of happiness. There are many references to the military chaplaincies as legitimate exceptions to the â€Å"Establishment Clause† because they provide the right of â€Å"free exercise† of religion that is equally guaranteed under the First Amendment. It is this most important point that the chaplaincy clearly provides the military with a constitutional function, the â€Å"free exercise† of religion. The legal debate over paid chaplains sits on both clauses of the First Amendment: 1) Congress shall make no law respecting an establishment of religion, 2) or prohibiting the free exercise thereof; Describe your understanding of praying in â€Å"Jesus Name. I have been fortunate in that I have not experienced any direct pressure in regards to praying in Jesus’ name. However, during public prayer in which soldiers are required to be in attendance, I always make the statement â€Å"As I pray in my tradition, I encourage you to prayer in yours. † This should be a common statement among chaplains. `Generally speaking, it is not soldiers of other faith traditions that are offended by prayers in Jesus’name, it is usually soldiers of no faith tradition whatsoever. Furthermore, although there are stories of religious persecution on both sides of the issue (Religious soldiers and Non- Religious soldiers), these issues have a tendency to be very allocated and reflect the particular command environment that the Chaplain is serving under. This is a very troubling issue and the best resolve is the development of a healthy relationship between the Chaplain and the Command in which the chaplain has the opportunity to advise the commander on these complicated issues. In reality, this can become quite complicated and some commanders have strong views on this topic (on both sides of the argument). Is it worth derailing many years of representing Christ to soldiers over the particular views of one commander? I would suggest that sometimes it is prudent to just get in the basket and go over the wall. Finally, I also understand that Chaplains and Chaplain Candidates like myself, that pray Christian prayers should be prepared to hear and support the right of Jewish and Muslim Chaplains to pray in their particular tradition as well. Finally, describe your understanding of the â€Å"Don’t Ask, Don’t Tell† Policy and other issues of which you may be concerned. According to the Don’t Ask Don’t Tell repeal, service members will not be involuntarily separated for lawful homosexual conduct. Sexual orientation remains a personal and private matter. Sexual orientation and lawful homosexual conduct (statements, acts or same-sex marriage) are not a basis for separation, reassignment or special consideration. Sailors may inform others of their sexual orientation at their own discretion. In fact, the Department of Defense will not ask service members to identify their sexual orientation. The Department of Defense will not collect or maintain data on an individual’s sexual orientation. This Department of Defense policy on sexual orientation applies equally to all members of the Active, Reserve, and National Guard components of the military. With that being said, what does this mean in relationship to providing worship and counseling services to men and women who can now be open with their lifestyle. Chaplains will continue to have the very same freedom to practice their religion according to the tenets of their faith. In the context of their religious ministry, chaplains are not required to take actions that are inconsistent with their religious beliefs (e. g. , altering the content of sermons or religious counseling, sharing a pulpit with other chaplains or modifying forms of prayer or worship). However, when it comes to ministering to someone who is a homosexual, I feel that it is the pastor’s or chaplain’s duty to do so. The Title â€Å"pastor† suggests two functions of church leaders so designated: nurturing and guidance. The nurturing aspect includes the general Christian responsibility of showing compassion for others, but his responsibility is accentuated because a pastor must set the example. Pastors or Chaplains must indeed set the example. Homosexual or not, that person who seeks counsel is still one of God’s children only in a fallen state. Then again, aren’t we all? We are all still a work in progress. There isn’t a human being on this Earth that has defeated sin or struggle with sin. So I think some compassion is warranted when it comes to ministering to homosexuals. How to cite Liberty Baptist Theological Seminary, Papers

Vincent Van Gogh Essays (1541 words) - Vincent Van Gogh,

Vincent Van Gogh Vincent Van Gogh Vincent was born on March 30, 1853, in the village of Groot Zunbert in the Dutch province of North Brabant. His father, Theodorus, was pastor of a small Dutch Reformed Church. Vincent's mother, Anna Cornelia Carbentus, was a similarly mild and uninspired soul. It is common for biographers to dismiss Van Gogh's parents with a wave of the hand. Vincent had two brothers and three sisters. At the age of twelve Vincent was sent to boarding school in the village of Zevenbergen, fifteen miles away. At sixteen he left school. Through the influence of Uncle Cent a place was found for him in the office of Goupil and Cie at The Hague. Goupil's was a conservative house, specializing in well-made reproductions of famous paintings. When he was twenty Vincent was transferred, with a fine recommendation, to the London branch of Goupil's. He found a room in the home of Mrs. Loyer, who with her daughter Ursula, and therefore began the first of his several disastrous encounters with wo men. He fell in love with the girl, but evidently did not bother to tell her. When Vincent shared his feelings with Ursula, he discovered that the thought of loving him had never entered her head. In 1875 Uncle Cent arranged for him to be transferred to the Paris office in the hope that his spirits might be revived by a change in scene. Here he became increasingly careless in his work. He was given three months notice, and then six years of training as an art dealer came to an end. He was almost twenty-three, unemployed, and had not the slightest idea what he would do next. Vincent decided to return to England, where he found a job as a teacher in a boarding school. After he gave up that job, he took another teaching job at a school in Isleworth. Alexander 2 As a young man Vincent Van Gogh's strongest compulsion was to love and help mankind. The son of a minister, he chose quite naturally to take up religion. If he had been successful as an evangelist, as he tried to be for several years, he might have drawn and painted as a hobby but he almost surely would not have become an artist. His evangelical mission was a disaster. If anything he tried too hard. At the age of twenty-five, when he went out to serve the peasants and coal miners of the Borinage, in southern Belgium, his manner was so intense, and his devotion to Christ's teachings so literal, that he antagonized his clerical superiors and probably frightened the people he wanted to help. Although he loved humanity, he could not communicate with individuals and, at twenty-seven, he turned to art to communicate for him. The major reason Van Gogh committed him to being an artist was that through art he could pour out his feelings. If he could not alleviate the hard life of the poor Dutch peasant, at least he could show his compassion in drawing and paintings. Perhaps this was his way to a communion with God. In any case, it was in this crucible that his art was formed. In his short life Van Gogh wrote nearly a thousand letters, often several a day. Most were written to his brother Theo, possibly the one person in the world who understood him. Only to Theo could Van Gogh describe the impressions and feelings that boiled within him. The letters are extraordinary; literary critics have compared them to the works of the great 19th Century Russian masters of confessional writing. But even as he was writing so expressively Van Gogh apparently felt that words were not as distinct as pictures. Alexander 3 Having decided at twenty-seven that his mission in life was to become an artist, he established his first studio in the cottage of a Borinage coal miner. He paid the rent with small sums sent by his father and commenced his education in a rage of work. From Paris, Theo forwarded sheaves of prints for him to study and copy, and from The Hague the manager of Goupil's branch office sent textbooks on anatomy and perspective. Theo suggested that Vincent